Colgate-Palmolive vs L'Oréal

Colgate-Palmolive Webcasts Fireside Chat at the Barclays 2026 Global Consumer Staples Conference

NEW YORK --(BUSINESS WIRE)--Aug. 27, 2026-- Colgate-Palmolive (NYSE:CL) Chairman, President and CEO, Noel Wallace, will participate in a fireside chat on Wednesday, September 9, 2026 at 8:15 a.m. ET at the Barclays 2026 Global Consumer Staples Conference.

Amazon Ads Launches Geographic Insights and Activation in Germany

Amazon Ads has launched Geographic Insights and Activation (GIA) in Germany and eight other markets. GIA provides advertisers using Amazon DSP and Amazon Marketing Cloud with a map-based view of regional brand penetration and sales potential, enabling them to identify growth areas and automatically adjust bids. The tool also integrates with new interactive Prime Video ads that can display region-specific messages, offers, or store information. Early tests by L'Oréal (Kérastase) and Purina showed significant improvements in cost per sale and product detail page views, though results are campaign-specific. GIA is now available in Germany, UK, France, Italy, Spain, US, Canada, Australia, and Japan.

• Amazon Ads launched Geographic Insights and Activation (GIA) in Germany and eight other markets.
• GIA integrates with Amazon DSP and Amazon Marketing Cloud for regional campaign optimization.
• New interactive Prime Video ads allow region-specific messaging within a single campaign.

Social Media Expert Hans Neubert Returns to L'Oréal

Hans Neubert, a social media expert, has rejoined L'Oréal after a four-year absence. He will lead social media and advocacy for the Kérastase and Shu Uemura brands in the DACH region. Neubert previously worked at L'Oréal on brands like Kiehl's, IT Cosmetics, and Maybelline New York. He announced his return on LinkedIn, expressing enthusiasm for driving social media, influencer, and PR activities. Before returning, he spent about 1.5 years as a consultant at the Berlin-based social media agency charles & charlotte. The article highlights Kérastase's strong performance, contributing to the Professional Products division's €5.2 billion revenue in 2025. Neubert also serves as chairman of the Bundesgesellschaft für digitale Medien and hosts the podcast "Das Urteil".

• Hans Neubert rejoined L'Oréal to lead Social & Advocacy DACH for Kérastase and Shu Uemura.
• He previously worked at L'Oréal four years ago on brands like Kiehl's, IT Cosmetics, and Maybelline New York.
• Before rejoining, he was a consultant at Berlin-based social media agency charles & charlotte for about 1.5 years.

L'Oréal Uses AI to Target Male Audiences for CeraVe in Australia

L'Oréal, aiming to expand its personal care advertising to male audiences, collaborated with Australian creative AI startup Springboards to develop a campaign for its CeraVe brand in Australia and New Zealand. The campaign, launched recently, marks L'Oréal's first tailored effort toward men in the region. Using Springboards' proprietary AI model Flint, which generates high-entropy creative outputs, L'Oréal brainstormed taglines and audience strategies over two weeks, producing 40 unique campaign ideas. The final tagline, 'CeraVe, Your Skin Barrier's MVP,' was developed through collaborative sessions and aligned with local sports events. L'Oréal uses the AI as a brainstorming tool, feeding it consumer insights and brand guidelines, but retains final creative control. The initiative stemmed from L'Oréal's Big Bang Beauty Tech Innovation Program, where Springboards was a finalist.

• L'Oréal collaborated with Springboards, an Australian creative AI startup, to develop the CeraVe campaign targeting male audiences in Australia and New Zealand.
• The campaign launched earlier this week, following a two-week ideation process that generated 40 unique campaign ideas.
• Springboards' AI model 'Flint' was deployed, known for generating high-entropy, unique creative outputs.