Other / Non-Digital Advertising Relevant · vs · AdTech Vendor

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Checkout.com vs Shoppable

Structured technology and market comparison · 2026

Direct Feature Comparison

Checkout.com · vs · Shoppable
Primary Market / Role
Checkout.comOther / Non-Digital Advertising Relevant
ShoppableAdTech Vendor
Platform Focus
Checkout.com

Enterprise payment processing, acquiring and money-movement infrastructure provider.

Shoppable

Commerce infrastructure for checkout inside ads, content and off-site channels.

Company Size
Checkout.com1,001–5,000 employees
Shoppable10–49 employees
Headquarters
Checkout.comGB
ShoppableUS
Year Founded
Checkout.com2012
Shoppable2011

Analyze all overlapping signals and tech stacks for Checkout.com and Shoppable

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Comparison Analysis

What is the main difference between Checkout.com and Shoppable?

When comparing Checkout.com and Shoppable, both platforms operate within the Payment Gateway & Orchestration ecosystem. Checkout.com is positioned as Enterprise payment processing, acquiring and money-movement infrastructure provider, whereas Shoppable focuses on Commerce infrastructure for checkout inside ads, content and off-site channels. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Checkout.com and Shoppable?

When evaluating Checkout.com and Shoppable, enterprise buyers also consider other platforms in Payment Gateway & Orchestration. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Checkout.com vs Shoppable

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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Checkout.com

Recent Signals

  • ·Tech.eu (European Tech & Deals)Financials

    Checkout.com annualised net revenue hits $750M

    Payments provider Checkout.com announced that its annualised net revenue jumped 28% year-on-year to $750 million, attributing growth to increased payment volume and geographical expansion. The company, valued at $12 billion, expects to achieve $150 million in adjusted EBITDA profit for 2026, having turned profitable in 2024. Checkout.com operates across 56 countries with 10 acquiring licences and projected payment volume of $480 billion for full-year 2026. The company also plans to expand its money management offering and accelerate its AI strategy in agentic commerce and payments. Additionally, it disclosed an internal $40 million dividend from subsidiary Checkout Limited to the parent, which it clarifies is a treasury transaction, not shareholder distribution. Chief Revenue Officer Antoine Nougué emphasized that sustained profitability enables investment in AI to help merchants generate revenue. The company employs 1,700 people.

    • Checkout.com reported annualised net revenue of $750 million, up 28% year-on-year.
    • The company expects to achieve $150 million in adjusted EBITDA profit for 2026.
    • Checkout.com is valued at $12 billion and operates in 56 countries with 10 acquiring licences.
  • ·AffiliateBLOG.dePeople & Hiring

    Awin Hires Former Amazon Exec as Chief Product & Technology Officer

    Awin, a global affiliate marketing network, has appointed Varun Aggarwal as its new Chief Product & Technology Officer (CPTO). Previously holding leadership roles at Amazon and Checkout.com, Aggarwal will lead a unified product and technology strategy aimed at accelerating the platform's growth, with a focus on leveraging artificial intelligence. The company plans to launch new features like AI Visibility and Smart Search to help advertisers better understand and measure the impact of their affiliate partnerships across the increasingly complex customer journey. CEO Adam Ross highlighted Aggarwal's experience in scaling global commerce platforms and his expertise in product development, commerce, and AI as key assets. The move signals Awin's commitment to leading technological innovation in the partner marketing space.

    • Awin appointed Varun Aggarwal as Chief Product & Technology Officer (CPTO).
    • Aggarwal previously held leadership positions at Amazon and Checkout.com.
    • Awin plans to introduce new AI-driven features, including AI Visibility and Smart Search.
  • ·Hello PartnerAgentic Commerce / E‑commerce

    Agentic Commerce Users Could Reach 1.3 Billion by 2031

    Juniper Research forecasts that agentic commerce users could grow from under 300 million in 2026 to about 1.3 billion by 2031, a near 350% rise. The report also projects agentic commerce transaction value will increase from roughly $8 billion in 2026 to $3.5 trillion by 2031. Juniper attributes the growth to retailer support, expanding agentic payment infrastructure and rising consumer comfort with AI, while noting current user familiarity and trust remain low. Separate research from Checkout.com found 24% of consumers say they will never delegate purchases to AI and 27% trust no organisation to operate an AI shopping agent. The article highlights payments as a structural concern — cards lead today but tokenisation and local-payment support will be important — and notes recent industry moves including OpenAI’s pullback from in‑app purchasing and Google’s new Universal Commerce Protocol (UCP) features.

    • Juniper Research projects agentic commerce users could reach 1.3 billion globally by 2031, up from less than 300 million in 2026.
    • Juniper Research forecasts agentic commerce transaction value will grow to $3.5 trillion by 2031, from about $8 billion in 2026.
    • Checkout.com research (June) found 24% of consumers say they will never delegate purchases to AI, and 27% said they trust 'no organisation' to operate an AI shopping agent.
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Shoppable

Recent Signals

  • ·https://martechseries.com/feed/Conversational Commerce

    Shoppable Plugin Now Available in ChatGPT

    Shoppable, a commerce infrastructure company that developed universal checkout technology, announced its plugin is now listed in the ChatGPT Plugin Directory. The integration brings Shoppable’s multi-retailer product discovery and unified cart-building to ChatGPT’s 900 million weekly active users. U.S. ChatGPT users can explore Shoppable’s universal catalog of 500 million products. The launch builds on Shoppable’s previously released universal checkout MCP server and the company’s 15 years of infrastructure development, including four U.S. patents covering multi-retailer universal checkout.

    • Shoppable announced its plugin is available in the ChatGPT Plugin Directory.
    • The integration reaches ChatGPT’s 900 million weekly active users.
    • U.S. ChatGPT users can explore Shoppable’s universal catalog of 500 million products.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Checkout.com and Shoppable share across the market ecosystem.