Channel Factory vs Seedtag

Channel Factory Launches Premium CTV Intelligence Layer and AI Slop Detection

Channel Factory announces the launch of a Premium CTV Intelligence Layer and AI Slop Detection, as featured in the News & Press section.

Fritz Strobl to Expand Channel Factory in Austria

Adtech firm Channel Factory is expanding its presence in Austria by appointing Fritz Strobl as Commercial Lead Austria, a newly created role effective immediately. Strobl will develop business with media agencies and advertisers and reports into the DACH organization under Managing Director Patrick Edlefsen. Strobl previously spent about six and a half years at Showheroes, led the company's 2019 market entry into Austria, and from 2022 served as Head of Sales for Austria and later Switzerland; earlier roles include Vice Media, Kurier Digital, Forbes Austria and Verlagsgruppe News. He is active on the IAB Austria board, focuses on video/CTV and cookieless advertising, and has led an IAB working group on Big Screen Advertising since 2023. Channel Factory emphasizes contextual and environment-quality video advertising, brand safety/suitability and CTV work across walled gardens and is present in 54 countries.

• Channel Factory appointed Fritz Strobl as Commercial Lead Austria, effective immediately.
• Fritz Strobl reports into the DACH organisation under Managing Director Patrick Edlefsen.
• Strobl worked about six and a half years at Showheroes and served as Head of Sales for Austria (and later Switzerland) since 2022.

Five Tips for Publishers Facing the Zero Click Challenge

MEEDIA reports that publishers are losing referral traffic from Google as AI-generated summaries (AI Overviews) reduce the need for users to click through to websites. Citing a Seer Interactive study showing a 61% drop in organic CTR and a 68% drop in paid CTR for information queries with AI Overviews, Malte Gibbe (Seedtag) and Carsten Sander (BCN) outline five practical responses: (1) analyze crawl behaviour and implement Generative Engine Optimization (GEO) using server logs, (2) design content to encourage exploration, (3) combine paywalled and free content, (4) retain audiences via newsletters/logins and first‑party data, and (5) prioritise brand building so publishers appear in LLM answers. The article warns that sustained Zero Click effects could undermine precise targeting and the open ad ecosystem, while also noting publishers can use AI as a tool to develop new formats faster.

• MEEDIA published the article on 2026-08-10.
• A Seer Interactive study (September 2025) found that organic CTR for informational queries with AI Overviews fell by 61% and paid CTR fell by 68% compared with queries without AI Overviews.
• Malte Gibbe is Publisher Partnerships Director DACH at Seedtag and co-authored the recommendations for publishers.

Screen On Demand names UK country manager

Screen On Demand (SoD) is launching a dedicated UK operation based in London and has appointed Dan Ward as Country Manager UK to lead the local team and grow the British business. The Munich-founded adtech provider offers cross-device high-impact advertising and combines data management, creative services and media distribution on its platform, with campaign delivery across mobile, web, DOOH and Connected TV. SoD says it has run campaigns for international clients in the UK for years and will now scale the market with a local subsidiary. The company — founded in 2017 and employing about 60 people (roughly 50 in Germany) — already operates offices in Vienna, Paris and Stockholm in addition to German locations.

• Screen On Demand (SoD) appoints Dan Ward as Country Manager UK to build its UK operation from London.
• SoD will establish a local UK team and a UK legal presence to grow business beyond existing campaign work in the market.
• SoD offers cross-device high-impact advertising combining data management, creative studio output and media distribution; channels include Mobile, Web, DOOH and Connected TV.

Agentic AI Shifts Marketing from Assist to Execute

The article explains how agentic AI is moving marketing beyond analysis into operational activation — automating creative variants, in-flight campaign optimization, and workflow execution. It recommends a three-layer AI stack for marketers: multimodal generative models for scalable creative production, reinforcement-learning systems for self-optimizing campaign control, and agentic systems to turn strategic insights into automated activations. Contextual intelligence and real-time signals are presented as critical for detecting purchase moments and driving responsive campaign changes. The piece stresses the need for a strong, high-quality open web and data foundation, transparency of agent actions, and integration across AI layers to avoid fractured workflows and to improve time-to-activation, attention, and conversions.

• Agentic AI translates insights into activations, shifting AI's role from assistance to execution in marketing.
• The article recommends a three-layer AI stack: multimodal generative AI, reinforcement-learning models, and agentic systems.
• Contextual AI can identify moments of purchase and agentic systems can optimize campaigns in-flight using real-time signals.