AdTech Vendor · Data Provider / Broker · vs · AdTech Vendor · MarTech Vendor

CASU

Cardlytics vs Surfside

Structured technology and market comparison · 2026

Direct Feature Comparison

Cardlytics · vs · Surfside
Market Cluster / Sector
CardlyticsAdTech Vendor · Data Provider / Broker
SurfsideAdTech Vendor · MarTech Vendor
Platform Focus
Cardlytics

Bank-integrated ad platform using transaction data for measurable commerce media.

Surfside

Retail media and programmatic adtech with closed-loop attribution.

Company Size
Cardlytics201–500 employees
Surfside50–200 employees
Headquarters
CardlyticsUS
SurfsideUS
Year Founded
Cardlytics2008
Surfside2018

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Comparison Analysis

What is the main difference between Cardlytics and Surfside?

When comparing Cardlytics and Surfside, both platforms operate within the Customer Data & Clean Room Platform (CDP/DCR), In-App, and Native & Contextual Ads ecosystem. Cardlytics is positioned as Bank-integrated ad platform using transaction data for measurable commerce media, whereas Surfside focuses on Retail media and programmatic adtech with closed-loop attribution. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Cardlytics and Surfside?

When evaluating Cardlytics and Surfside, enterprise buyers also consider other platforms in Customer Data & Clean Room Platform (CDP/DCR), In-App, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Cardlytics and Surfside compare?

Cardlytics is headquartered in US (founded in 2008) with 201–500 employees. Surfside is based in US (founded in 2018) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Cardlytics vs Surfside

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

CA

Cardlytics

Recent Signals

  • ·SEC APIfinancials

    8-K Financial Filing Analysis for Cardlytics (2026-09-11)

    On September 4, 2026, Cardlytics, Inc. entered into a settlement and release agreement with Amit Jain, the founder and former CEO of Bridg, Inc., resolving litigation filed in the Delaware Court of Chancery concerning indemnification obligations assumed during Cardlytics' 2021 acquisition of Bridg. Under the agreement, Cardlytics will pay an aggregate of $6.4 million, which includes $5.3 million for Jain's allocated settlement in the DailyGobble Action and $1.1 million for related legal fees. The settlement is aligned with the $6.5 million accrual previously recorded as of June 30, 2026. Cardlytics is actively pursuing insurance reimbursement to recoup portions of the settlement cost.

    • Cardlytics entered into a $6.4 million settlement and release agreement with Bridg founder Amit Jain on September 4, 2026.
    • The payout comprises approximately $5.3 million for the DailyGobble Action settlement and associated costs, plus $1.1 million in legal fees.
    • The settlement aligns with the $6.5 million accrual recorded as of June 30, 2026, and Cardlytics is seeking insurance reimbursement to offset costs.
SU

Surfside

Recent Signals

No recent market signals documented for Surfside in the current tracking window.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Cardlytics and Surfside share across the market ecosystem.