Captify vs MiQ

Social commerce surges 457% and AI fashion searches rise 44% during Christmas, Captify UK data reveals

Captify UK data reveals social commerce surges 457% and AI fashion searches rise 44% during Christmas. Also, Black Friday shopping starts earlier, and gamers are turning in-game finds into real-world buys.

Gamers are turning in-game finds into real-world buys, Captify UK data reveals

New Captify UK data reveals gamers are turning in-game finds into real-world buys (Aug 27, 2026). Also added: Captify UK data reveals Back to School is no longer one shopping moment – it’s two distinct consumer journeys (Aug 10, 2026).

Gaming Spurs Real-World Brand Discovery, Captify UK Data

Captify (part of Verve) analysed UK search data from January–July 2026 alongside Fandom survey data and finds gaming is increasingly a commerce and brand-discovery channel. One-third of UK gamers (33%) are more likely to consider a brand after an in-game interaction (47% for 18–24s); 55% of 18–24s discover brands in-game versus 27% overall. The report highlights specific campaign lifts (e.g., The Sims 4 drove a 40% rise in searches for Coach) and shows Fortnite players searched Lamborghini far more often than Porsche. Captify also found AI responses broaden brand comparisons (AI mentions both PlayStation and Xbox far more than users do). Anticipation for GTA VI is already driving console research: 20% of GTA VI searchers researched Xbox and 16% researched PlayStation. The findings signal opportunities for brands to engage younger, high-consideration gaming audiences.

• Captify analysed billions of UK real-time search signals from January–July 2026 alongside Fandom 2026 UK survey data.
• 33% of UK gamers said they are more likely to consider a brand after an in-game brand interaction; that rises to 47% among 18–24-year-olds.
• 55% of 18–24-year-old gamers discover brands through in-game presence versus 27% of gamers overall.

TeqBlaze Joins AgenticAdvertising.org to Boost Sell-Side Agentic Ads

TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), the nonprofit trade organization behind the Ad Context Protocol (AdCP) for agentic advertising. Since earlier this year, TeqBlaze has been testing AdCP through its Sales Agent MVP, a free environment for publishers and SSPs. The agent allows sellers to add inventory via a simple interface or TeqMate AI prompt, receive requests from buyer agents, and approve or reject deals, with human sign-off required before rendering and invoicing. This membership provides TeqBlaze with access to AAO's working groups and governance. The move underscores the industry's shift toward agent-to-agent selling. TeqBlaze, which joined IAB Tech Lab in 2024, also participates in its Agentic Advertising Management Protocols (AAMP) and ARTF efforts, highlighting the need for interoperability across parallel protocol initiatives.

• TeqBlaze joined AgenticAdvertising.org (AAO), the nonprofit behind the Ad Context Protocol (AdCP).
• TeqBlaze has been testing AdCP since earlier this year via a free Sales Agent MVP for publishers and SSPs.
• The Sales Agent MVP requires human approval for each deal before proceeding.

MiQ listed in State of Streaming directory

State of Streaming hosts a directory page for MiQ that contains minimal information: a link to MiQ's corporate website and a note that there is currently no editorial coverage for the company. The page is part of State of Streaming's wider site (© 2026) and includes links to site resources and related streaming-advertising content, plus a downloadable 2026 Advertiser's Guide to Streaming TV.

• MiQ appears as an entry in the State of Streaming directory.
• The directory entry lists MiQ's website as https://wearemiq.com/.
• The page explicitly states: 'No coverage yet for MiQ.'

Making the industry better: we put MiQ Sigma to the test

Making the industry better: we put MiQ Sigma to the test