Canela Media vs Wurl

Canela Media Launches Hispanic Culture Cohort Audience Segments

Canela Media, a multicultural media company, announced that its six Hispanic Culture Cohorts are now available as targetable audience segments through Canela Audience Solutions. Marketers can activate these segments directly with Canela Media or through major DSPs and SSPs. The segments are based on the Hispanic Culture Cohorts Study conducted in May 2026, which identified six cohorts: Cultural Preservers, Cultural Navigators, Cultural Remixers, Culturally Fluid, Culturally Adjacent, and Cultural Reactors. Each segment is matched to demographic and behavioral profiles, enabling marketers to plan campaigns based on cultural identity and affinity. The offering supports three strategic approaches: SERVE, ENGAGE, and RECONNECT, allowing brands to tailor creative and timing per cohort. This move enhances Canela Audience Solutions by integrating cultural nuance into audience targeting.

• Canela Media launches six Hispanic Culture Cohorts as targetable audience segments through Canela Audience Solutions.
• The cohorts were identified in a study conducted in May 2026 among 1,975 respondents.
• The six segments are: Cultural Preservers (27%), Cultural Navigators (20%), Cultural Remixers (17%), Culturally Fluid (15%), Culturally Adjacent (12%), and Cultural Reactors (9%).

My Code Names New CRO, CFO and COO as It Expands into Video

My Code, a multicultural media and marketing firm targeting growth audiences, has completed its executive leadership team under CEO Amani Duncan with three new appointments. Luis Romero joins as Chief Revenue Officer, bringing over 20 years of experience from Canela Media and The Guardian. Ying Miao is appointed Chief Financial Officer, previously serving as CFO of Converge and recognized as Marketing Industry CFO of the Year. Dave LiCalzi is promoted internally to Chief Operating Officer, having held senior roles at The Arena Group, Paramount, and ESPN. These moves support My Code's expansion into video with Remezcla Más, a bilingual streaming service, and the development of an 'intelligence center' offering audience data products. The repositioning, under private equity owner Ariel Alternatives, also includes partnerships with Hershey and Experian.

• My Code announced three C-suite appointments: Luis Romero as CRO, Ying Miao as CFO, and Dave LiCalzi as COO.
• Romero previously served as EVP of Sales at Canela Media and SVP of Sales at The Guardian.
• Miao previously served as CFO of Converge and was named Marketing Industry CFO of the Year by Influential Business Woman Awards.

Live Sports FAST: Wurl GM on Ad Challenges

In an interview, Keith Bedford, GM EMEA at Wurl, discusses the growing presence of live sports on free ad-supported streaming TV (FAST). He notes that leagues and rights holders are diversifying distribution, citing examples like Man City launching a channel and UEFA on Tubi, while the Bundesliga reserves a Friday night game for Samsung TV Plus. He highlights the shift from traditional rights sales to creating own channels and the need for better ad monetization in live events, including the use of metadata and live markers in the programmatic bidstream. He also identifies common pitfalls for sports channels on FAST: lack of consumer awareness, poor discoverability on TV interfaces, and insufficient cross-marketing. The interview underscores the evolving landscape where live sports is becoming a key differentiator in FAST, but challenges remain in ad tech and user experience.

• Wurl GM Keith Bedford says live sports make up less than 3% of FAST viewing, compared to nearly 20% on linear TV.
• Man City has launched a channel on FAST, offering matchday coverage without actual footage.
• UEFA has launched a channel on Tubi with live content, including highlights and Under-21s/Women's Champions League games.

Wurl Launches Content Intelligence Platform to Scale Advanced Targeting Across Streaming TV

Wurl has launched its Content Intelligence Platform, designed to scale advanced targeting across streaming TV. The platform is highlighted in a new press release and blog post, marking a significant product launch for the company.