Bybit vs OKX

One Platform for Every Move in Finance: Bybit CEO Ben Zhou to Deliver Global Keynote on Oct. 13

Bybit CEO Ben Zhou will deliver a global keynote on Oct. 13, 2026, under the theme 'One Platform for Every Move in Finance.'

Bybit Unveils Make Your Move as New Global Brand Campaign for The New Financial Platform

Bybit has rebranded itself as 'The New Financial Platform' and launched a new global brand campaign 'Make Your Move'. The company also announced a strategic collaboration with Franklin Templeton to expand access to tokenized investing, and completed a SOC 2 Type II audit.

Bybit Launches 'Make Your Move' Global Brand Campaign

Bybit, a financial platform with over 80 million users, announced a new global brand campaign titled 'Make Your Move'. The campaign signifies the company's evolution from a cryptocurrency exchange to a comprehensive financial platform offering trading across crypto, stocks, gold, forex, indices, and derivatives, along with payments, spending, wealth management, and institutional services. The new brand positioning, based on CEO Ben Zhou's vision 'Designed for everyone. Powered by intelligence. Open to the world', aims to make global financial opportunities accessible. The campaign introduces a fresh visual identity, with the orange 'I' in the Bybit logo transformed to represent the individual. Bybit also highlighted its expanding ecosystem, including Bybit Pay, Bybit Card, Bybit P2P, Bybit Earn, and Bybit AI, which connects to over 600 platform services and supports 1,278 scenarios.

• Bybit announced the global brand campaign 'Make Your Move' on September 25, 2026.
• The campaign marks Bybit's shift from a crypto exchange to a full-stack financial platform.
• Bybit serves over 80 million registered users across 181 countries and regions.

OKX Raises $25B Valuation with Circle, Ripple, Standard Chartered

Crypto exchange OKX has closed a new funding round at a $25 billion valuation, with Circle, Ripple, Qube Research & Technologies (QRT), and SC Ventures (Standard Chartered's investment arm) joining as investors. The amount invested and equity stakes were not disclosed. The investors are all existing business partners of OKX: Circle issues USDC, Ripple's stablecoin RLUSD is integrated into OKX's order book, QRT provides liquidity, and Standard Chartered custodies BlackRock's BUIDL fund used as collateral. CEO Star Xu framed the round as strategically aligned rather than driven by financial need. The valuation matches the $25 billion from ICE's investment in March, and OKX is considering a US IPO within four years. The company also launched OKX Money to convert local currencies into dollar stablecoins for emerging markets.

• OKX raised new funding at a $25 billion valuation (approx. €22.2 billion).
• New investors include Circle, Ripple, Qube Research & Technologies, and SC Ventures.
• The investment amount and equity stakes were not disclosed.

NYSE Parent ICE and OKX Plan 24/7 Tokenized Stock Trading

Intercontinental Exchange (ICE), operator of the New York Stock Exchange, and crypto exchange OKX have announced plans for their joint venture OKXICE to launch a trading venue for tokenized U.S. stocks, operating 24/7. The venue will offer about 60 tokenized stocks, including Nvidia, Apple, Microsoft, Amazon, Tesla, JPMorgan Chase, Walmart, Coinbase, Robinhood, Circle, and SpaceX. Trading will occur on OKX's layer-2 network X Layer using Uniswap v4 permissioned liquidity pools, with settlement in stablecoins USDC, USDG, or USDT. Users will hold tokens in self-custody wallets, with underlying stocks held by tokenization providers. The move follows an SEC 'Innovation Exemption' allowing such venues to operate without registering as exchanges, subject to strict limits on volume and stock selection. ICE took a minority stake in OKX in March at a $25 billion valuation. Critics, including SIFMA and Better Markets, warn of market fragmentation and regulatory arbitrage.

• ICE and OKX plan to launch OKXICE, a 24/7 trading venue for tokenized U.S. stocks, after filing a proposal with the SEC.
• The venue will offer about 60 tokenized stocks, including Nvidia, Apple, Microsoft, Amazon, Tesla, JPMorgan Chase, and Walmart.
• Trading will run on OKX's X Layer (Ethereum Layer-2) using Uniswap v4-based restricted liquidity pools, with settlement in stablecoins USDC, USDG, or USDT.

OKX Launches Pre-IPO Perpetuals and Tokenized Stocks in Europe

Cryptocurrency exchange OKX has launched two new product categories for European customers: pre-IPO markets via perpetual futures (X-Perps) and tokenized stocks. The pre-IPO markets initially feature OpenAI and Anthropic, allowing traders to speculate on their valuations with up to 10x leverage. Additionally, OKX offers about 100 tokenized stocks, including SpaceX, Google, Nvidia, and Palantir, tradable 24/7, usable as collateral, and withdrawable to self-custody wallets. The products are offered through OKX Europe Markets Ltd., licensed by Malta's MFSA. OKX CEO Erald Ghoos noted that pre-IPO markets were previously unavailable to most European traders and that X-Perps volume in Europe quadrupled since the MiCA transition period ended in July. Similar products exist from competitors like Binance, Hyperliquid, PreStocks, Kraken, and Coinbase. The instruments do not confer ownership rights and may diverge from actual valuations, as exemplified by Anthropic's perpetuals implying a $1.93 trillion valuation versus $965 billion in its Series H round.

• OKX launched pre-IPO perpetual futures (X-Perps) on OpenAI and Anthropic for European customers.
• OKX also introduced approximately 100 tokenized stocks, including SpaceX, Google, Nvidia, and Palantir.
• Trading leverages up to 10x on these pre-IPO perpetuals.