Breuninger vs OTTO Advertising

Breuninger Changes Shopping Center Management: ECE to Take Over

Breuninger is undergoing significant strategic developments in both its physical and digital operations. On the physical side, ECE Marketplaces will take over operational management and leasing of the Breuningerländer centers in Sindelfingen and Ludwigsburg from January 1, 2027, replacing Sonae Sierra after only about a year. Breuninger retains strategic direction. On the digital front, Breuninger has expanded its online presence to 11 new European countries, reaching 24 markets, and its marketplace now operates in four countries. The loyalty program BEYOND has over 2 million members in six countries. Both initiatives reflect Breuninger's focus on growth, leveraging its retail expertise and operational efficiencies, with logistics supported by its Sachsenheim center and DHL.

• ECE Marketplaces will manage operations and leasing of Breuningerländer centers from January 1, 2027, replacing Sonae Sierra.
• Breuninger retains strategic responsibility for the centers while ECE handles daily operations.
• Breuninger's online shop expands to 11 new European countries, reaching 24 markets in total.

YouTube Shopping Launches in Germany, Awin Provides Tech

YouTube Shopping has launched in Germany, allowing eligible creators to tag products directly in their videos, creating a seamless path from recommendation to purchase. The affiliate platform Awin provides the technical infrastructure for this integration. Initial participating retailers include Breuninger and Thalia, with the offering set to expand in the coming months. The program is now open to creators with at least 500 subscribers. YouTube reports that products tagged in videos can achieve up to 50% more clicks than traditional affiliate links in video descriptions. This move integrates creator commerce more deeply into the affiliate ecosystem, offering brands and retailers a new performance-based channel to the creator economy, and enabling creators to monetize their influence directly.

• YouTube Shopping launched in Germany, allowing creators to tag products in videos.
• Affiliate platform Awin provides the technical infrastructure for YouTube Shopping in Germany.
• Breuninger and Thalia are among the first participating retailers in Germany.

Westwing opens two-floor flagship store in Munich

Westwing, a German home and living e-commerce company, has opened a new flagship store in Munich, Germany, located at Residenzstraße 24. The two-story store spans more than 400 square meters and replaces a previous temporary location near Odeonsplatz. This flagship is the first to implement Westwing's new 'Store Concept 3.0', which emphasizes modular product presentations and clearly defined product categories. The store integrates physical and digital shopping by allowing customers to purchase items in-store and also access the full product range via iPad stations. It also features an expanded design consulting service. Westwing plans to use this Munich location as a testbed to refine the concept and potentially expand further.

• Westwing opened a new flagship store in Munich, Germany, on September 16, 2026.
• The store is located at Residenzstraße 24 and covers over 400 square meters across two floors.
• It replaces a previous temporary store near Odeonsplatz.

OTTO Advertising und Pacvue: SPA-Kampagnenmanagement über zentrale Plattform

OTTO Advertising und Pacvue kooperieren bei der Integration von Sponsored Product Ads. Die Pressemitteilung vom 22. September 2026 kündigt ein zentrales Kampagnenmanagement über die Pacvue-Plattform an.

Sabine Jünger Named Managing Director Europe at Front Row

Effective January 1, 2027, Sabine Jünger will become Managing Director Europe of the Front Row Group, joining the existing leadership team of Daniel Andrlik, Benjamin Weyrich and Niall Donohoe. Founders Jan Bechler, Tim Nedden and Björn Sjut will step down from the management team in spring 2027 but will remain with the company as Founding Partners and shareholders, focusing on strategic development, M&A and AI implementation. Front Row (founded in 2014 as Finc3) operates ecommerce management, a global software product business (Catapult), B2B digital marketing and D2C store development, and reported strong double-digit growth with over 600 employees worldwide. Jünger previously led OTTO's retail media business and was Head of Agency for Amazon (2015–2020).

• Sabine Jünger will become Managing Director Europe of the Front Row Group effective 2027-01-01.
• Founders Jan Bechler, Tim Nedden, and Björn Sjut will leave the management team in spring 2027 but remain as Founding Partners and shareholders.
• Front Row was founded in 2014 as Finc3 and rebranded to Front Row in 2023 after joining forces with Fortress Brand in 2022.

Sabine Jünger joins Front Row as Europe Head

Sabine Jünger, currently Vice President at Otto Advertising, will become Managing Director Europe of e‑commerce agency group Front Row, effective 1 January 2027. Jünger has served at Otto since 2021 and previously was Head of Agency at Amazon (2015–2020). At Front Row she will join a four‑person European management team alongside Daniel Andrlik (e‑commerce), Chief Product Officer Benjamin Weyrich and Niall Donohoe (B2B marketing). The company—formed in 2022 from the merger of Hamburg’s Finc3 and US marketplace accelerator Fortress Brand—employs more than 600 people worldwide and counts clients such as Unilever, Bosch, Tesa, Sennheiser and Wella. Founders Jan Bechler, Tim Nedden and Björn Sjut will step back from the management team in spring 2027 but remain founding partners and shareholders. Reported by Horizont on 20 August 2026.

• Sabine Jünger will become Managing Director Europe of Front Row, effective 1 January 2027.
• Jünger has served as Vice President at Otto Advertising since 2021 and was Head of Agency at Amazon (2015–2020).
• She will join a four‑person European management team with Daniel Andrlik (e‑commerce), Benjamin Weyrich (Chief Product Officer) and Niall Donohoe (B2B marketing).