MarTech Vendor · vs · AdTech Vendor

BRFL

Braze vs Fluent

Structured technology and market comparison · 2026

Direct Feature Comparison

Braze · vs · Fluent
Primary Market / Role
BrazeMarTech Vendor
FluentAdTech Vendor
Platform Focus
Braze

Customer engagement software for real-time cross-channel personalisation.

Fluent

Commerce media platform linking advertisers with high-intent customer moments.

Company Size
Braze1,001–5,000 employees
Fluent201–500 employees
Headquarters
BrazeUS
FluentUS
Year Founded
Braze2011
Fluent2010

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Comparison Analysis

What is the main difference between Braze and Fluent?

Braze is a SaaS platform focusing on long-term lifecycle marketing and retention through cross-channel engagement for existing users. Conversely, Fluent functions as an adtech marketplace connecting brands with high-intent audiences via commerce media. While both leverage first-party data for personalization, Braze prioritizes CRM orchestration for enterprise marketers, whereas Fluent emphasizes demand-side performance advertising and supply-side monetization for publishers and retailers.

How do the features of Braze and Fluent compare?

Braze provides product tools for real-time messaging orchestration, data unification, and AI-driven lifecycle automation across mobile and web. Fluent offers a performance media suite focused on identity resolution, audience targeting, and post-transaction offer placement. While Braze excels in sophisticated journey mapping and messaging triggers, Fluent specializes in connecting advertisers to external supply partners to capture intent-rich consumer moments during the purchase cycle.

What are the top alternatives to Braze and Fluent?

When evaluating Braze and Fluent, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Customer Data & Clean Room Platform (CDP/DCR). You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Braze vs Fluent

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

BR

Braze

Recent Signals

  • ·Braze

    Made for this: How Braze is providing new ways to build, support, and extend your campaigns

    New blog posts include product announcements from Forge 2026, Torchie Awards winners, and a spotlight on BrazeAI Decisioning Studio™ Go.

  • ·Braze

    Braze Announces Strategic Collaboration with AWS and New AI Capabilities

    Braze signs strategic collaboration agreement with AWS to advance AI-powered customer engagement, and accelerates AI innovation with new agentic AI capabilities.

  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for Braze (2026-09-09)

    Braze, Inc. reported its financial results for the second quarter and six months ended July 31, 2026, demonstrating continued top-line momentum across its cloud-based customer engagement platform. Second-quarter revenue increased 26.2% year-over-year to $227.2 million, driven by balanced growth from existing customer expansion and new customer additions. Operating losses narrowed significantly to $18.1 million for the quarter compared to $38.8 million in the prior-year period, reflecting operational efficiencies and lower relative general and administrative expenses following the integration of prior acquisitions. Free cash flow for the six-month period improved to $48.5 million from $26.4 million a year earlier, supported by strong subscription collections and working capital management. Braze maintained robust net retention rates of 110% overall and 112% for customers with over $500,000 in ARR, while executing a $50.0 million accelerated share repurchase during the first half of the fiscal year.

    • Q2 revenue expanded 26.2% year-over-year to $227.23 million, with six-month revenue reaching $438.23 million.
    • Trailing 12-month dollar-based net retention rate reached 110% for all customers and 112% for large customers with ARR of $500,000 or more.
    • Cash provided by operating activities reached $52.34 million and Non-GAAP free cash flow was $48.54 million for the six months ended July 31, 2026.
FL

Fluent

Recent Signals

  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for Fluent (2026-08-13)

    Fluent, Inc. reported its financial results for the second quarter ended June 30, 2026, generating revenue of $48.45 million, up 8% year-over-year from $44.71 million. Growth was driven by Commerce Media Solutions, which expanded 90% YoY to $30.55 million (representing ~63% of consolidated revenue), offsetting continued declines in Owned & Operated properties and the divestiture of its Call Solutions unit (Winopoly) in January 2026. Gross profit increased 36% to $14.01 million, while net loss narrowed to $6.18 million from $7.22 million in Q2 2025. Despite operational improvements, management reiterated a going concern qualification due to uncommitted credit line terms with Bay View Funding and tight liquidity reserves of $7.59 million in total cash and restricted cash.

    • Q2 2026 revenue increased 8% YoY to $48.45M, with Commerce Media Solutions surging 90% to $30.55M, representing 63% of total revenue.
    • Gross profit rose 36% YoY to $14.01M (29% margin), narrowing Q2 net loss to $6.18M ($0.20 per share) compared to a net loss of $7.22M in Q2 2025.
    • Management maintained a substantial doubt going concern disclosure related to reliance on an uncommitted $30M accounts receivable financing facility with Bay View Funding.
  • ·Fluent

    Fluent Named to Crain’s New York Business 2026 Best Places to Work

    Fluent, Inc. has been named to Crain’s New York Business 2026 Best Places to Work list, and has appointed Jeanniey Walden as Chief Marketing Officer.

  • ·Fluent

    Fluent Names Jeanniey Walden Chief Marketing Officer

    Fluent, Inc. announced the appointment of Jeanniey Walden as Chief Marketing Officer, effective September 8, 2026.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Braze and Fluent share across the market ecosystem.