AdTech Vendor · B2B SaaS Provider · vs · AdTech Vendor · MarTech Vendor

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Boldwin vs WaardeX

Structured technology and market comparison · 2026

Direct Feature Comparison

Boldwin · vs · WaardeX
Market Cluster / Sector
BoldwinAdTech Vendor · B2B SaaS Provider
WaardeXAdTech Vendor · MarTech Vendor
Platform Focus
Boldwin

Publisher-first SSP for cross-channel ad monetisation.

WaardeX

SSP and yield optimisation platform for publishers and apps.

Company Size
Boldwin10–49 employees
WaardeX10–49 employees
Headquarters
BoldwinIL
WaardeXNL
Year Founded
Boldwin2016
WaardeX2017

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Comparison Analysis

What is the main difference between Boldwin and WaardeX?

When comparing Boldwin and WaardeX, both platforms operate within the Supply-Side Platform (SSP), In-App, and AdTech Vendor ecosystem. Boldwin is positioned as Publisher-first SSP for cross-channel ad monetisation, whereas WaardeX focuses on SSP and yield optimisation platform for publishers and apps. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Boldwin and WaardeX?

When evaluating Boldwin and WaardeX, enterprise buyers also consider other platforms in Supply-Side Platform (SSP), In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Boldwin and WaardeX compare?

Boldwin is headquartered in IL (founded in 2016) with 10–49 employees. WaardeX is based in NL (founded in 2017) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Boldwin and WaardeX share across the market ecosystem.