Publisher & Media Owner · vs · AdTech Vendor
Bertelsmann vs onescreen
Structured technology and market comparison · 2026
Direct Feature Comparison
Bertelsmann · vs · onescreenDiversified media, publishing and services holding company.
Self-serve platform for connected TV and streaming advertising.
Analyze all overlapping signals and tech stacks for Bertelsmann and onescreen
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Bertelsmann and onescreen?
When comparing Bertelsmann and onescreen, both platforms operate within the Self-Serve Ad Platform, Connected TV (CTV) & OTT, and Display Ads & Banner ecosystem. Bertelsmann is positioned as Diversified media, publishing and services holding company, whereas onescreen focuses on Self-serve platform for connected TV and streaming advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Bertelsmann and onescreen?
When evaluating Bertelsmann and onescreen, enterprise buyers also consider other platforms in Self-Serve Ad Platform, Connected TV (CTV) & OTT, and Display Ads & Banner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Bertelsmann vs onescreen
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Bertelsmann
Recent Signals
- ·DWDLTV Entertainment
Wetten dass Head Writer Prepares Kaulitz Twins for Show
In an interview with DWDL, Christoph Schulte-Richtering, head writer for the German TV show 'Wetten, dass..?', discusses his role in preparing Bill and Tom Kaulitz for their hosting debut in December. He reflects on his career, including work with Thomas Gottschalk and Markus Lanz, and draws parallels between TV shows and Catholic mass rituals. He emphasizes the importance of blending new elements with tradition to keep the show relevant amid competition from digital platforms.
- Christoph Schulte-Richtering is head writer for 'Wetten, dass..?' since 2008.
- Bill and Tom Kaulitz will host 'Wetten, dass..?' for the first time in December.
- Schulte-Richtering has written for Thomas Gottschalk and Markus Lanz.
- ·Manager MagazinM&A
Bertelsmann to Merge Brazilian Education Units Afya and YDUQS
Bertelsmann announced the planned merger of its Brazilian medical education subsidiary Afya with YDUQS, creating one of Brazil's largest education companies with combined revenue of €1.6 billion. Under the share swap, Bertelsmann will hold 47% of the merged entity, which will continue to be listed on Brazil's B3 exchange. The deal underscores Bertelsmann's expansion in education, its fifth business segment, and follows recent mergers of RTL with Sky and BMG with Concord. The new company, headquartered in Rio de Janeiro, will have over 900,000 students, including 440,000 online learners. Virgilio Gibbon, current Afya CEO, will lead the combined company, while Kay Krafft, Bertelsmann's education chief, will serve as Chairman.
- Bertelsmann announced the merger of its medical education unit Afya with Brazilian higher education provider YDUQS.
- The combined company will have a total revenue of €1.6 billion and more than 900,000 students.
- Bertelsmann will hold a 47% stake in the merged entity, which will remain listed on Brazil's B3 exchange (Novo Mercado).
- ·DWDLFinancials
Bertelsmann Raises 2026 Forecast After Strong H1 Growth
Bertelsmann reported H1 2026 revenue of €9.3 billion, adjusted operating EBITDA of €1.311 billion and consolidated net profit up 45% to €292 million. Organic revenue grew 5.1%, the strongest non‑COVID performance in 20 years, with contributions from Penguin Random House, BMG, Arvato and its education and investment businesses. RTL Group’s streaming turned profitable: paying subscribers rose ~21% to 8.7 million and streaming revenue increased ~27% to €299 million, with an expected ~€120 million contribution to adjusted operating EBITDA for 2026. On 1 June RTL Deutschland completed the Sky Deutschland DACH acquisition, bringing combined paid subscriptions to about 12.4 million. Management raised its 2026 outlook, reiterated a mid‑term €24 billion revenue target and continues investing under the Boost strategy; the BMG–Concord merger is near completion.
- H1 2026: revenue €9.3 billion; adjusted operating EBITDA €1.311 billion; consolidated net profit €292 million (+45%).
- Organic revenue growth 5.1% — strongest non‑COVID performance in 20 years.
- RTL Group streaming profitable: paying subscribers ~8.7 million (+20.7%); streaming revenue €299 million (+27.2%); expected ~€120 million contribution to adjusted operating EBITDA for 2026.
onescreen
Recent Signals
- ·MeediaCTV
Onescreen Wins Zapa as Self‑Serve CTV Client
Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.
- Onescreen was founded in 2025 and is a Munich-based streaming advertising company.
- Onescreen launched a self‑service Ad Manager in May 2025 allowing advertisers to plan, buy and manage streaming campaigns themselves.
- Zapa, a dental brand, is Onescreen's first reference customer and booked a Connected TV campaign without an agency.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Bertelsmann and onescreen share across the market ecosystem.