Bazaarvoice vs Sprinklr

Bazaarvoice and Evertune integrate as new research shows brand equity accelerates AI conversions

The strategic partnership pairs Bazaarvoice’s crawlable content infrastructure with Evertune’s enterprise GEO and prompt-tracking platform as study reveals how brands can...

AI Ads Don't Build Brand Trust; Reviews and UGC Do

New research from Bazaarvoice, co-authored by Kiri Masters, reveals that 54% of consumers believe that seeing a brand advertised in an AI tool makes it more likely to be recommended by that tool, a perception that undermines trust in AI ad placements. The study, surveying over 3,600 adults across the US, EMEA, and Australia in June, also found that 62% have used AI to shop, and that shoppers verify AI recommendations through other channels: 76% seek photos/video reviews, 75% read written reviews, and many visit the brand's website (68%), social media (65%), or retailer sites (58%). The article argues that while platforms like OpenAI state ads do not influence its responses, consumer skepticism persists. Therefore, AI ads currently cannot serve as a trust-building mechanism; instead, brands must ensure rich review content and user-generated content are accessible to both consumers and AI crawlers.

• Bazaarvoice research found 54% of consumers believe AI ads influence organic recommendations.
• Study surveyed over 3,600 adults across US, EMEA, and Australia in June 2025.
• 62% of respondents have used AI to help them shop.

Bazaarvoice Launches AI Visibility Package for UGC Discovery

Bazaarvoice, a platform for user-generated content (UGC), announced the launch of its AI Visibility package. The offering helps brands and retailers make their customer reviews, photos, and ratings structured and readable by AI crawlers, enabling better discovery in AI-powered search and shopping. Early clients saw a median 40% increase in AI-driven referral traffic, with 100% of UGC delivered in AI-readable formats. The package includes expert implementation and partnerships with Bluefish, Evertune, and Profound for independent measurement of brand citations in AI answers. Bazaarvoice CMO Doug Straton highlighted that JavaScript widgets remain a blind spot for AI crawlers, and this solution aims to fix that.

• Bazaarvoice launched an AI Visibility package to make UGC discoverable by AI platforms.
• Clients using the package report a median 40% increase in AI-driven referral traffic.
• 100% of client UGC is now served in formats AI crawlers can read instantly.

10-Q Financial Filing Analysis for Sprinklr (2026-09-03)

For the second quarter ended July 31, 2026, Sprinklr reported total revenue of $213.74 million, representing a modest 1% increase compared to $212.04 million in the prior-year period. Subscription revenue grew 3% year-over-year to $194.85 million, while professional services revenue contracted 20% to $18.90 million due to lower managed services activity and non-recurring large implementations. Gross margin compressed from 68% to 65% on a GAAP basis, impacted by escalating third-party cloud, infrastructure, and AI hosting costs. GAAP operating income fell 39% to $9.96 million, down from $16.27 million in Q2 2025, and net income decreased to $7.12 million from $12.62 million. Total Remaining Performance Obligations (RPO) reached $1.03 billion, supported by an annualized Net Dollar Expansion (NDE) rate of 102.4%. Sprinklr also executed aggressive capital return measures, settling an accelerated share repurchase program with Citibank for $125 million.

• Q2 fiscal 2027 revenue was $213.74M (+1% YoY), driven by subscription revenue of $194.85M (+3% YoY) offset by professional services declining to $18.90M (-20% YoY).
• GAAP operating income declined 39% YoY to $9.96M (operating margin of 5%), while non-GAAP operating income reached $31.30M (non-GAAP operating margin of 15%).
• Remaining Performance Obligations (RPO) totaled $1.03B ($614.1M current RPO), and the trailing 12-month Net Dollar Expansion rate stood at 102.4%.