Back Market vs Vinted

Refurbed to Break 100 Million Euro Revenue in 2026

Austrian refurbished electronics marketplace Refurbed is projected to exceed €100 million in revenue for the first time in 2026, according to a Trending Topics analysis. The company's gross merchandise value (GMV) grew 40% year-over-year in Q3 2026, reaching an annualized run-rate of over €1 billion, as announced by CEO Peter Windischhofer. Revenue reached €93.3 million in 2025, up from €72.3 million in 2024, and €61 million in 2023. Net loss narrowed from €19.8 million in 2024 to €5.3 million in 2025, with profitability achieved since March 2025. Trending Topics projects 2026 revenue between €111 million and €130 million. Refurbed expanded from 11 to 24 markets, including France, Spain, and the UK, and raised €50 million in late 2025. Risks include slower revenue growth relative to GMV, expansion costs, and competition from Back Market, which remains larger with over €3 billion GMV.

• Refurbed's GMV grew 40% year-over-year in Q3 2026, reaching an annualized run-rate of over €1 billion.
• Refurbed's revenue was €93.3 million in 2025, up 29% from €72.3 million in 2024.
• Refurbed reduced its net loss from €19.8 million in 2024 to €5.3 million in 2025, and has been profitable since March 2025.

Back Market's Forshaw: AI Slop Would Make Us Look Like Idiots

In an interview with The Drum, Back Market's head of European marketing, Luke Forshaw, discusses how the refurbished-tech marketplace builds consumer trust, why sustainability alone doesn't drive sales, and where AI should be used in marketing. Forshaw stresses that refurbished devices are professionally tested, repaired and resold with warranties, distinguishing Back Market from general secondhand sellers. Price remains the biggest purchase driver in the UK, while sustainability functions as a 'cherry on the cake'. He warns that using AI too heavily in creative work could produce 'AI slop' and damage brand trust, advocating an 80–90% human, 10–20% AI split focused on reporting and audience data interpretation. He also highlights Back Market's full-funnel growth strategy, its Tribeca X entry 'Silly Little Plastic Cat', and lessons from its Earth Month campaign.

• Back Market sells refurbished tech that is tested, checked, repaired and resold by professionals, with warranties and returns guarantees.
• Luke Forshaw spent eight years working on Apple marketing at Media Arts Lab, part of the OMD network, before joining Back Market as head of European marketing.
• Forshaw advocates an 80–90% human and 10–20% AI split in marketing, using AI mainly for reporting and data interpretation, not creative concepts.

Charli xcx partners with Vinted to wear second-hand on tour and sell special archival pieces

Charli xcx partners with Vinted to wear second-hand on tour and sell special archival pieces. October 27, 2026.

Looted French Goods Flood Vinted Platform

Following severe riots in France over the weekend, listings of allegedly looted luxury goods have surged on the second-hand marketplace Vinted. Vinted stated it is intensifying monitoring and removing listings linked to the looting, cooperating with French law enforcement. Videos on social media show stores of brands like Louis Vuitton, Burberry, and Celine being plundered. French Digital Minister Anne Le Hénanff announced government talks with e-commerce firms on how to handle such offers, vowing that such behavior will not go unpunished. Vinted, France's largest second-hand platform, is valued at €8 billion after an EQT Growth-led funding round.

• Vinted is seeing a surge in listings of allegedly looted goods from French riots.
• Vinted is cooperating with French law enforcement and removing suspicious listings.
• Luxury stores including Louis Vuitton, Burberry, and Celine were reportedly looted.

Dr. Oetker Overtakes Vinted in German TV Ad Rankings

In the latest weekly TV advertising charts by All Eyes On Screens, Dr. Oetker has risen to the top spot, displacing Vinted, which had led for four consecutive weeks. Dr. Oetker aired 1,310 spots, reaching a gross reach of 888 XRP, with a focus on ProSieben and other Seven.One Media channels (about 76% of spots), while also using Ad Alliance's RTL channels. Vinted, with over 3,000 spots, achieved 861 XRP, taking second place. Procter & Gamble brands also featured prominently: Wick reached 723 XRP (rank 3), supported by Lenor (425 XRP), Always (417 XRP), and Oral-B (360 XRP). The ranking is based on exact second-by-second reach in Vodafone households, expressed as Exact Rating Points (XRP). The data underscores the competitive dynamics in German linear TV advertising, particularly among major FMCG advertisers.

• Dr. Oetker ranked first in German TV ad charts with 1,310 spots and 888 XRP, displacing Vinted.
• Vinted aired over 3,000 spots but achieved 861 XRP, taking second place.
• Wick (Procter & Gamble) ranked third with 959 spots and 723 XRP.