Observed Signal · Oct 22, 2026 · Financial Update · Source: Trending Topics (DACH/CEE Innovation & Tech) · Impact: 2/5 · Sentiment: Positive
Refurbed to Break 100 Million Euro Revenue in 2026
Austrian refurbished electronics marketplace Refurbed is projected to exceed €100 million in revenue for the first time in 2026, according to a Trending Topics analysis. The company's gross merchandise value (GMV) grew 40% year-over-year in Q3 2026, reaching an annualized run-rate of over €1 billion, as announced by CEO Peter Windischhofer. Revenue reached €93.3 million in 2025, up from €72.3 million in 2024, and €61 million in 2023. Net loss narrowed from €19.8 million in 2024 to €5.3 million in 2025, with profitability achieved since March 2025. Trending Topics projects 2026 revenue between €111 million and €130 million. Refurbed expanded from 11 to 24 markets, including France, Spain, and the UK, and raised €50 million in late 2025. Risks include slower revenue growth relative to GMV, expansion costs, and competition from Back Market, which remains larger with over €3 billion GMV.
Refurbed is a leading European marketplace for refurbished electronics, and its projected revenue milestone signals growth in the circular economy and e-commerce, but the news is not directly about ad tech or marketing technology.
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Key Takeaways & Evidence Grounding
- Refurbed's GMV grew 40% year-over-year in Q3 2026, reaching an annualized run-rate of over €1 billion.
- Refurbed's revenue was €93.3 million in 2025, up 29% from €72.3 million in 2024.
- Refurbed reduced its net loss from €19.8 million in 2024 to €5.3 million in 2025, and has been profitable since March 2025.
- Trending Topics projects 2026 revenue between €111 million and €130 million.
- Refurbed expanded from 11 to 24 markets, including France, Spain, and the UK, and raised €50 million in late 2025.
Connected Companies & Entities
2 Entities mapped“Austrian marketplace for refurbished electronics, projected to exceed 100 million euros in revenue in 2026.”
“French competitor with over 3 billion euros GMV in 2025, roughly three times Refurbed's size.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amazon Relaunches Second Chance Deal Days in September
Amazon will run its Second Chance Deal Days from 1–10 September 2026, spotlighting deep discounts on returned and refurbished goods. The promotion features tens of thousands of used, returned and professionally refurbished items across many categories with discounts up to 50% off comparable new retail prices. Amazon says more than 40 million returned and refurbished items are available, and that it invested over €3.5 billion in Europe between 2024 and 2026 to expand recommerce processes. The article notes that used-product sales in Europe exceeded €2 billion in 2025 and that luxury partner Luxclusif will participate for the first time. Amazon markets used goods via two programs: an Amazon returns-buy program (Retourenkauf) and Amazon Renewed, and emphasizes objectives to extend product lifetimes and reduce waste via inspection, repair, and AI-supported measures to curb returns.
Reformation Files IPO Showing Profitable DTC Model
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Rebuy acquires Zeercle to enter brick-and-mortar
Berlin recommerce company Rebuy has acquired French buy-back platform Zeercle to add systematic in-store collection channels to its recommerce business. The purchase price was not disclosed. Zeercle operates a network of more than 700 physical stores across several European countries, including bookstore chains Hugendubel, Mondadori, Cultura and Bruna, bringing those partnerships under Rebuy and ending Zeercle's prior strategic cooperation with competitor Momox. Rebuy expects the deal to add annual sales in the low double-digit millions and plans to route acquired items into its existing inspection, refurbishment and resale processes. The company will invest in automation and robotics to handle increased volumes and will initially focus on physical media (books, films, music and games), with potential expansion into smartphones and other consumer electronics. Rebuy reported total revenue of €243 million in fiscal 2025.
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