Rebuy acquires Zeercle to enter brick-and-mortar

Berlin recommerce company Rebuy has acquired French buy-back platform Zeercle to add systematic in-store collection channels to its recommerce business. The purchase price was not disclosed. Zeercle operates a network of more than 700 physical stores across several European countries, including bookstore chains Hugendubel, Mondadori, Cultura and Bruna, bringing those partnerships under Rebuy and ending Zeercle's prior strategic cooperation with competitor Momox. Rebuy expects the deal to add annual sales in the low double-digit millions and plans to route acquired items into its existing inspection, refurbishment and resale processes. The company will invest in automation and robotics to handle increased volumes and will initially focus on physical media (books, films, music and games), with potential expansion into smartphones and other consumer electronics. Rebuy reported total revenue of €243 million in fiscal 2025.