audienzz vs Goldbach Group

Attackera Hires Timo Müller for AI Visibility

Zurich-based digital agency Attackera has appointed Timo Müller as Head of Organic Growth, a newly created role focused on integrating traditional SEO with Generative Engine Optimization (GEO) to enhance brand visibility in AI-driven search systems like ChatGPT, Gemini, and Claude. Müller, who started on September 21, previously led the Search, Social Media, and Programmatic Advertising teams at Mediaschneider. His experience also includes a partnership at MIK Group and co-founding the digital agency Gobox. The move underscores a growing industry trend where agencies are adapting to the rise of AI-powered search, moving beyond conventional Google rankings to ensure brands are recommended by AI chatbots. Attackera, which has been part of the digital marketer Audienzz since fall 2024, aims to expand its service portfolio in digital advertising, data analysis, and strategic consulting with this new offering.

• Timo Müller started as Head of Organic Growth at Attackera on September 21, 2026.
• The new department focuses on combining SEO with Generative Engine Optimization (GEO).
• Müller previously led Search, Social Media, and Programmatic Advertising at Mediaschneider.

NZZ Appoints Corine Blesi to Executive Board

Swiss media company NZZ is reorganizing its commercial operations by separating the subscription business (user market) from the advertising market. From October 1, Corine Blesi will lead the new 'NZZ Experience' division, which bundles advertising, events, and partnerships, and will join the executive board. The user market, focusing on subscription growth in Switzerland and Germany, will be led by a new hire, with Roman Bretschger serving as interim head. CEO Felix Graf stated the reorganization aims to focus on the different growth opportunities of the two business fields. Blesi, who has led NZZ Connect's conference business since 2021, will also oversee NZZ Academy, NZZ Live, Audienzz, and NZZone.

• NZZ separates subscription business from advertising market.
• Corine Blesi to lead new 'NZZ Experience' division and join executive board from October 1.
• NZZ Experience bundles advertising, events, partnerships, and related commercial activities.

Neue Eigentümerin für die Goldbach-Tochter eisbach.media

Die Goldbach Group AG verkauft ihre deutsche Tochtergesellschaft eisbach.media GmbH an die Bauer Media Group.

Goldbach Group: Two Executives Depart in Reorganization

Swiss ad sales house Goldbach Group is reorganizing its video advertising business following the integration of Goldbach Audience into Goldbach Media. As part of this restructuring, Chief Commercial Officer Raoul Gerber and Managing Director of Goldbach Audience Stefan Wagner are leaving the company. The integration was announced in September and is now complete. CEO Christoph Marty praised both executives for their contributions. From November, the company's video inventory marketing will be led by Alexander Duphorn as Chief Portfolio Officer, Carsten Kollmus as Chief Commercial Officer, and Thomas Spiegel as Chief Operating Officer. Goldbach plans to unify its video advertising under a 'Total Video' strategy combining linear TV, replay ads, digital video, and connected TV. The company aims to simplify campaign planning, booking, and evaluation across channels, unifying internal processes and sales teams. First cross-channel offerings are planned for 2027.

• Goldbach Group is reorganizing its video advertising business after integrating Goldbach Audience into Goldbach Media.
• Chief Commercial Officer Raoul Gerber and Managing Director Stefan Wagner are leaving the company.
• The integration was announced in September and is now complete.

Goldbach Group Restructures, Cuts Up to 35 Jobs in Audience-Media Fusion

Swiss ad marketer Goldbach Group is cutting up to 35 positions following the merger of its audience and media sales units. CEO Christoph Marty discusses the move in an interview, citing the need for leaner structures and agility in a changing media market. This is the third restructuring in three years, with over 110 positions eliminated since 2024. The company states no further measures are planned, but processes are continuously reviewed. The restructuring is backed by shareholders TX Group, RTL, and Seven.One.

• Goldbach Group eliminates up to 35 jobs due to fusion of audience and media marketing.
• Over 110 positions cut since 2024.
• Restructuring is backed by shareholders TX Group, RTL, and Seven.One.