Audi vs Audiense

Audi begins production of the A2 e-tron; CEO unveils new electric model in Paris; Martin Sander to lead Sales and Marketing

Audi has begun production of the A2 e-tron in Ingolstadt, with development time shortened by 21 months. CEO Gernot Döllner unveiled the A2 e-tron in Paris, emphasizing its efficiency and everyday usability. Additionally, Martin Sander will take over Sales and Marketing at Audi effective October 1, 2026.

Chery hires Audi manager for Germany brand building

Chinese automaker Chery has appointed Chayne Brand, a long-time Audi marketing manager, to the newly created position of Head of Brand Marketing & Communication in Germany. Brand started the role on September 1st. The article is largely paywalled, with the full details restricted. However, the key event is a personnel appointment for brand building, which is relevant to marketing and advertising as it involves leading marketing strategy for a brand in the German market.

• Chery hires Audi marketing manager Chayne Brand for Germany.
• Brand becomes Head of Brand Marketing & Communication.
• Role is newly created and started on September 1, 2026.

Volkswagen Q2 Profit Falls One Third

Volkswagen reported a significant profit decline in Q2 2026, with after-tax profit falling 32.9% to €1.54 billion versus €2.29 billion in Q2 2025. Deliveries across the group fell about 9% to 2.08 million vehicles, while sales in China dropped by more than one third to 424,300 units. The company said it is cutting its sales outlook and plans new cost-saving measures including reviewing up to 50,000 jobs worldwide and four German plants, in addition to previously announced reductions through 2030. The plans have drawn resistance from the works council, unions and the state of Lower Saxony.

• Volkswagen Group after-tax profit in Q2 2026 fell 32.9% to €1.54 billion.
• Volkswagen's after-tax profit in Q2 2025 was €2.29 billion.
• Group deliveries fell about 9% to 2.08 million vehicles in April–June 2026.

Audience Intelligence Platform | Audiense

The all-new Audiense is the powerful combination of three leading businesses, Elevar, Buxton and the original Audiense. Together, we give you data solutions based on real audiences and real brands, powered by great software and AI tools, so you can focus on growing.

Audiense unifies Buxton, Elevar, and original Audiense under one brand

The page has been completely redesigned to present Audiense as the combination of three leading businesses: Elevar, Buxton, and the original Audiense. It details the acquisition of Audiense by Buxton in 2025, the launch of Audiense Action in 2026, and introduces a new leadership team including CEO Jim Swift, CFO Martin Day, and CTO Liz Devine. The product portfolio is expanded to include Audiense Action, Discover, In-Person, Online, and Data Services, targeting omnichannel analytics, location strategies, and server-side tracking.