Atresmedia vs Telemundo

Antena 3, cadena privada líder del viernes, logra lo más visto de la TV con A3N. 'laSexta Noticias' y 'Más vale tarde', en récord

Atresmedia (25,2%), grupo líder del viernes, pese a contar con un canal menos que su principal competidor. Antena 3 gana a todos sus competidores privados con los informativos, los programas y la serie más vista de la TV.

Antena 3, imbatible, arrasa en el inicio de temporada: TV líder, crece y aumenta la distancia sobre sus competidores

Antena 3 inicia la temporada arrasando: es la TV que más crece de las cadenas principales y repite liderazgo en septiembre, con la mayor ventaja con su competidor en un arranque de curso en 30 años y aumentado la distancia también con la cadena pública. Atresmedia sube y reina entre los Grupos y laSexta también crece en septiembre

Atresmedia presenta 'Sira' en el Festival Internacional de Cine de San Sebastián, la aclamada continuación de 'El tiempo entre costuras'

Atresmedia presenta 'Sira' en el Festival Internacional de Cine de San Sebastián, la aclamada continuación de 'El tiempo entre costuras'. Además, nuevas notas de prensa sobre programación, audiencias y estrenos de cine.

Telemundo Retains World Cup Fans via Culture-First Marketing

Telemundo's EVP of Marketing and Creative, Claudia Chagui, discusses the network's 2026 FIFA World Cup marketing strategy. One in two World Cup viewers watched Spanish-language coverage on Telemundo, reaching beyond its core Hispanic audience. The 'protect and attract' strategy aimed to retain existing soccer fans while attracting English-leaning Hispanics through cultural authenticity and 'FOMO'. Marketing spanned TV, social, and digital, complemented by creator partnerships and experiential activations. Telemundo cross-promoted its upcoming shows on Peacock, achieving brand lifts, and now focuses on retaining those new audiences. The strategy emphasizes cultural relevance over language, with authentic storytelling as a key driver.

• Telemundo's Spanish-language broadcasts attracted one out of every two US World Cup viewers.
• Claudia Chagui is EVP of Marketing and Creative at Telemundo.
• Telemundo used a 'protect and attract' strategy to retain core fans and attract English-leaning Hispanics.

Telemundo — Streaming App Profile

This State of Streaming publisher profile lists Telemundo as a streaming app (ticker CMCSA) and links to related coverage and resources on streaming TV advertising. The page aggregates State of Streaming articles mentioning Telemundo (including World Cup ad spend and related columns), offers a downloadable 2026 advertiser guide, and links to Telemundo content on Peacock. The page is a publisher directory/resource entry rather than a distinct news event or announcement.

• Telemundo is listed on State of Streaming as a 'Streaming App' with ticker CMCSA.
• State of Streaming links to coverage referencing Telemundo, including a July 2026 column by Simeon McMillan and a December 2025 note on World Cup ad spend.
• The profile page lists an official website link to Peacock's Telemundo collection (https://www.peacocktv.com/collections/telemundo).

Why Fox and Telemundo Are Fine After Host Exits

Simeon McMillan argues that Fox and Telemundo are not harmed by the U.S. and Mexico being eliminated early from the 2026 World Cup because most advertising revenue was pre-sold and priced to expected outcomes. Telemundo pre-sold the bulk of its inventory, Fox benefits from newly sellable 'hydration-break' ad units (estimated at $250M–$600M), and overperformance in ratings generally removes make-good liabilities rather than creating extra billable revenue. The column explains how rights deals, conservative guarantees, audience composition, and the unique value of Spanish-language live-sports inventory shaped broadcasters' commercial outcomes.

• Telemundo announced it was roughly 90% sold out of its World Cup ad inventory more than six months before kickoff.
• Fox paid approximately $485 million for the tournament’s English-language rights.
• FIFA introduced mandatory hydration breaks for 2026, creating 832 new sellable 30-second ad units across 104 matches.