ASOS vs H&M Group

Snapchat Launches First B2B Creator Campaign

Snapchat has launched its first-ever B2B creator campaign under its new 'Spend Smarter' platform, aiming to challenge inherited media planning habits and attract brand marketing budgets. This marks an unexpected move for the consumer-focused social app. Additionally, YouTube introduced new features for creators focused on building up live streaming. The newsletter also highlights an ASOS partnership with creator Farron Clark, and TikTok's upcoming AI Creator Search tool for filtering creators by audience and content performance.

• Snapchat launches first B2B creator campaign under 'Spend Smarter' platform.
• YouTube launches new features for creators focused on live streaming.
• ASOS names Farron Clark as Marketing Insider of 2026.

ASOS Reports Profit Growth and Core Market Expansion

ASOS reported a significant improvement in profitability for fiscal year 2026, expecting an adjusted gross margin above 50%, surpassing its prior guidance. The online fashion retailer returned to GMV growth in the fourth quarter, with positive growth in the UK, Germany, and the US. Active customers stabilized at 16.4 million. The company highlighted strong performance in Womenswear and partner brands, with flexible fulfillment models now contributing 21% of partner brand GMV. Investments in AI personalization and app improvements drove higher conversion rates. Logistics costs decreased by over 130 basis points, and net debt fell to £110 million. Full results are due on November 5.

• ASOS expects adjusted gross margin above 50% for FY2026.
• Q4 GMV returned to growth in low single digits.
• Germany and UK achieved positive GMV growth in H2.

AI Try-Ons Replace 3D Models

Modern virtual try-on (VTO) systems, powered by generative AI, now create realistic digital twins from standard product images using computer vision, real-time rendering, and precise body tracking. These improvements make VTO commercially viable by increasing conversions, reducing returns, and generating first-party data for personalization and assortment planning. Retailers and brands such as ASOS, Breuninger, and Maybelline are integrating VTO into customer journeys. The article highlights VTO as an example of how companies can scale AI to solve concrete customer problems and points to DMEXCO 2026 as a forum where AI, personalization, and commerce are discussed under the theme “Scaling Intelligence.”

• According to the National Retail Federation, about 19% of online fashion purchases in the US were returned in 2025.
• Modern generative AI-based Virtual Try-On systems can produce realistic digital twins from regular product images using computer vision, real-time rendering, and body tracking.
• Brands/retailers cited as integrating Virtual Try-On include ASOS, Breuninger, and Maybelline.

H&M Group Newsroom: New announcements including ELIE SAAB H&M collection, Nine-month report 2026, and first store in Paraguay

The newsroom page now features several new press releases: 'Celebrate ELIE SAAB H&M collection in Paris' (29 Sep 2026), 'H & M Hennes & Mauritz AB Nine-month report 2026' (24 Sep 2026), 'H&M teams with Nick Knight and SHOWstudio on a visually experimental London Fashion Week show' (19 Sep 2026), 'Announcing ELIE SAAB H&M: a celebration of glamour and timeless elegance' (8 Sep 2026), and 'H&M opens its first store in Paraguay' (17 Aug 2026).

Announcing ELIE SAAB H&M: a celebration of glamour and timeless elegance

H&M Group announces a new designer collaboration with ELIE SAAB, celebrating glamour and timeless elegance. Additionally, H&M opens its first store in Paraguay.