Competitive Landscape

Competitors of H&M Group

The leading market alternatives to H&M Group in 2026 include Gap, Urban Outfitters, J.Crew and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of H&M Group.

GA
GapDirect Competitor
Advertiser / Brand100% Match

Multi-brand apparel retailer operating stores and e-commerce channels.

United States · Est. 1969 · >5,000 team

UR
Urban OutfittersDirect Competitor
Advertiser / Brand100% Match

Public lifestyle retailer with multi-brand fashion and home portfolio.

United States · Est. 1970 · >5,000 team

J.
J.CrewDirect Competitor
Advertiser / Brand (Buys Ads)78% Match

US apparel retailer with omnichannel e-commerce and loyalty.

225 Liberty Street, New York, NY 10281 · >5,000 team

NO
NordstromDirect Competitor
Retailer & Marketplace75% Match

Omnichannel fashion retailer with marketplace and retail media revenues.

United States · Est. 1901 · >5,000 team

SA
Sainsbury'sDirect Competitor
Retailer & Marketplace73% Match

UK retailer combining grocery commerce, loyalty data, and retail media.

United Kingdom · Est. 1869 · >5,000 team

HE
HEMADirect Competitor
Retail Media Network (RMN) - The Venue73% Match

Dutch omnichannel retailer with e-commerce and retail media operations.

NDSM-straat 10, 1033 SB Amsterdam, Netherlands · Est. 1926 · >5,000 team

ZA
ZalandoDirect Competitor
Retailer & Marketplace72% Match

European fashion marketplace with retail media and partner services.

Germany · Est. 2008 · >5,000 team

AM
American Eagle OutfittersDirect Competitor
Retailer & Marketplace71% Match

Multi-brand apparel retailer selling fashion through digital and store channels.

United States · Est. 1977 · >5,000 team

Companies in the same market segment

The following companies operate within the same market segment . Category assignment is verified; this does not imply a direct competitive relationship.

TH
ThredUpMarket Alternative
Retailer & Marketplace68% Match

Online second-hand fashion marketplace and resale infrastructure provider.

969 Broadway, Oakland, CA 94607, United States · Est. 2009 · 1,001–5,000 team

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Analyze H&M Group's competitive landscape in depth.

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