American Eagle Outfitters

American Eagle Appoints Ravi Thanawala as CFO

American Eagle Outfitters announced that Ravi Thanawala, who recently resigned as CFO and president, North America of Papa John’s International, will become its chief financial officer effective Aug. 3, 2026. Long-time AEO CFO Michael Mathias will transition from his CFO and principal financial officer roles to a non-officer position as strategic advisor to CEO Jay Schottenstein after six years as finance chief. Thanawala joined Papa John’s from Nike, where he served as CFO of North America, and helped lead Papa John’s turnaround efforts; Papa John’s appointed Christopher Collins as interim CFO effective June 30. Thanawala’s AEO package includes a $1 million base salary, a $1 million cash sign-on bonus and restricted stock unit awards.

Ads of the Week: 10 Notable Campaigns

Adweek published a roundup of 10 notable advertising campaigns from brands including Martini, American Eagle, Uber Eats, M&M's, Panera and ServiceNow. The piece highlights creative work tied to current cultural moments—World Cup-themed spots from American Eagle and Uber Eats, M&M’s content set in the Love Island villa, Wimbledon promotion, and a Tate Modern campaign for a Frida Kahlo exhibit. It calls out creator Jake Shane starring in Panera’s effort and names actor Jonathan Bailey as the new face of Martini. Adweek also identifies its Most Effective Ad of the Week (in partnership with EDO) as a makeup tutorial. The article is an editorial creative roundup rather than a technical or platform announcement.

American Eagle Launches Lamine Yamal World Cup Campaign

American Eagle launched the first campaign from its five-year partnership with Spanish soccer star Lamine Yamal on June 11, 2026. Titled “Ready for the World,” the campaign — which includes a 15-second hero video of Yamal — debuted a day before the World Cup kickoff and will run across the brand’s and ambassador’s web and social channels (Instagram, TikTok, YouTube, Pinterest, Snapchat), as well as connected TV and out-of-home. Chief Marketing Officer Craig Brommers framed the partnership as a long-term cultural play to engage Gen Z, alongside recent talent-driven initiatives with Sydney Sweeney and Ella Langley. The article notes American Eagle’s Q1 2026 comparable-sales decline of 2%, the AE Creator Community growth (over 9,000 creators since February), and the brand’s recent TikTok Shop launch in May as part of its commerce and marketing mix.