Abercrombie & Fitch

Hollister Partners with Target for Home and Apparel Drop

Abercrombie & Fitch Co.’s Hollister brand is launching a multi-season wholesale partnership with Target, marking Hollister’s first entry into the home segment. Beginning June 28, 2026, Target will sell nearly 60 Hollister items — dorm and home goods plus apparel — at most Target stores and some Hollister locations. Dorm items will be priced about $35–$65; men’s and women’s fleece and sleep garments about $25–$50, in sizes XS–XL. Abercrombie said the tie-up supports its strategic push to grow via franchise, wholesale and licensing partnerships after similar U.S. deals last year. Company executives noted mixed regional demand: Hollister sales were flat year-over-year and comps fell 2% in the most recent quarter, the company said.

Target replaces creator program with two new programs

Target retired its previous commission-based creator program in May 2026 and launched two distinct programs: Club Target and Target Ambassadors. Club Target targets everyday shoppers and smaller creators (U.S.-based, 18+, minimum 500 Instagram/TikTok followers) and offers gift cards, reshare opportunities and, in some cases, commissions; thousands of creators are in a pilot. Target Ambassadors is a partnership with creator-commerce platform LTK, aimed at larger creators, offering commissions and monthly bonuses and enabling creators to manage campaigns and storefronts through LTK. The Ambassador program integrates with Target’s Roundel retail media network so brand advertisers can activate across LTK’s creator network. Target framed the change as a move from a one-size-fits-all model toward two creator cohorts (everyday advocates and business-scale creators). Industry sources cited LTK usage metrics and third-party reports on micro/mid-tier creator engagement as context for the strategy.

College Athlete Carson Roney Moves From TikTok to Gatorade Ads

Carson Roney, a college basketball and volleyball athlete, grew from posting TikTok dances in 2020 to building a multi-platform creator business with about 5 million TikTok followers and nearly 700,000 Instagram followers. Managed by Erin Convey of Wasserman for four years, Roney diversified beyond sports-dance content into beauty, lifestyle and fashion, landing long-term partnerships with brands including Gatorade and the NBA and appearing in a Gatorade TV commercial. Her team reports a more than 275% increase in earnings from 2024 to 2025 and engagement rates above 10%. Roney has worked with additional brands (Abercrombie, Coach, Celsius, Pro Lash) and commanded fees as high as $45,000 for a single TikTok. Her management emphasizes platform diversification (Instagram Reels) as TikTok business dynamics shift.