AppMagic vs Similarweb

Fingersoft Ends Lego Hill Climb Adventures Development

Finnish game studio Fingersoft has announced the end of development for its Lego-licensed racing game, Lego Hill Climb Adventures. The decision, shared via a LinkedIn post, cites the game's underperformance and inability to sustain long-term support. Despite the closure, no employees will be laid off; the team will transition to Fingersoft's prototyping unit to work on future projects. The free-to-play version will be pulled from the App Store and Google Play on December 15, with in-app purchases removed by October 23. The IAP-free version on Apple Arcade will remain playable. According to AppMagic, the game generated approximately $475k in revenue and 3.6 million downloads since its 2024 launch. Fingersoft continues to focus on the global launch of Hill Climb Racing 3.

• Fingersoft stops development of Lego Hill Climb Adventures.
• No employees will be laid off; team moves to prototyping unit.
• Free-to-play version pulled from App Store and Google Play on December 15.

Ubisoft Shuts Down Rainbow Six Mobile After 7 Months

Ubisoft has announced the closure of Rainbow Six Mobile, a tactical FPS for iOS and Android, just seven months after its global launch. The final season will launch next week and remain playable until January 15, 2027, after which the servers will be shut down. According to AppMagic, the game generated approximately $5.3 million in in-app purchase revenue from 13.1 million downloads, including an extended soft launch that began in 2023. The game was first announced in April 2022 and involved 11 Ubisoft studios, with development led by Ubisoft Montreal and collaboration from Tencent. The closure reflects the challenging mobile gaming market and the difficulty of sustaining live-service titles, impacting the broader mobile gaming ecosystem and its advertising opportunities.

• Ubisoft is shutting down Rainbow Six Mobile, with the final season available until January 15, 2027.
• The game earned approximately $5.3 million in IAP revenue from 13.1 million downloads.
• Rainbow Six Mobile was developed by 11 Ubisoft studios in collaboration with Tencent.

King's Minecraft Blast returns in soft launch

King has returned its Minecraft Blast match-3 puzzle game to soft launch, now available on Google Play in Malaysia. The updated version features new game assets, a new trailer, and an expanded feature set including six new blockers, four new chapters, daily play rewards, a new Raid Tournament, a weekly leaderboard, and a customizable companion system. The game is a spin-off of Minecraft, developed in collaboration with Mojang Studios. It was previously soft launched on iOS in Malaysia and Canada in November 2025, but was removed from testing a month later. The new build shows significantly updated graphics and a new store description, emphasizing world-building and customization elements. This move indicates King's continued investment in the franchise, aiming to capture the mobile puzzle audience with a familiar IP.

• Minecraft Blast is back in soft launch on Google Play in Malaysia.
• The game features six new blockers, four new chapters, daily play rewards, a Raid Tournament, weekly leaderboard, and customizable companion system.
• The game is developed by King in collaboration with Mojang Studios.

Similarweb Names Michael Akkerman as New Chief Executive Officer

Similarweb announced the appointment of Michael Akkerman as new CEO, along with new product and partnership announcements including the State of Ecommerce 2026 report, NIQ partnership, and AI ad placement tracking.

6-K Financial Filing Analysis for Similarweb (2026-09-24)

Similarweb Ltd. announced that its Board of Directors has appointed Michael Akkerman as Chief Executive Officer, effective November 2, 2026. Akkerman succeeds Founder and CEO Or Offer, who announced in May 2026 his intention to step down after nearly two decades leading the digital intelligence platform. This leadership transition marks a critical governance evolution as Similarweb moves from founder-led management to its next phase of corporate growth and commercial scaling.

• Michael Akkerman appointed Chief Executive Officer of Similarweb Ltd., effective November 2, 2026.
• Founder and current CEO Or Offer is stepping down after leading the company for nearly 20 years, following an initial transition announcement in May 2026.
• The executive leadership transition was formalized via Board approval and reported on Form 6-K on September 24, 2026.

Generative AI to Become New Discovery Layer in E-Commerce

A report by Similarweb indicates that generative AI is increasingly influencing online purchase decisions, appearing in over 11% of shopping journeys prior to transactions, up from under 5% two years ago. However, traditional search remains crucial, with 89% of AI-influenced journeys also using search engines. AI is primarily used in early stages for problem definition and product comparison, while search is relied upon for specific product checks. This creates challenges in attribution, as last-click models often misattribute AI-driven conversions to search or direct traffic. Retailers must now optimize for visibility across multiple digital layers, including AI-generated answers and on-platform shopping assistants like Amazon's, and ensure structured product data to enhance AI recommendations.

• Generative AI appears in over 11% of shopping journeys before a transaction, up from under 5% two years ago.
• In 89% of AI-influenced purchase journeys, a search engine is also used.
• AI is used mainly for early-stage tasks like problem definition, category learning, and option comparison.