AppLovin vs Scorpion

AppLovin and Unity Legal Dispute over Data Leakage

AppLovin and Unity, two mobile advertising giants, are embroiled in a legal dispute over the definition of 'data leakage' in ad transactions. The conflict, formalized through court filings in San Francisco, centers on where one company's right to observe an ad transaction ends and the other's proprietary data begins. The outcome could have far-reaching implications for data handling and competitive practices in mobile advertising. The dispute underscores the growing importance of data ownership and transparency in the ad tech ecosystem.

• AppLovin and Unity are in a legal dispute over 'data leakage' in ad transactions.
• Court filings were made in San Francisco.
• The dispute centers on data ownership and observation rights in mobile advertising.

Layer Launches AI Playable Ad Generator for Game Studios

Layer, an agentic creative platform for game studios, has launched Playables, an AI-powered feature that generates complete HTML5 playable ads within hours rather than weeks. The tool addresses the production bottleneck that limits playable ads to tier-one titles, despite them being among the highest-converting formats for user acquisition. The system accepts inputs such as game titles, prompts, creative briefs, screenshots, or gameplay capture, and produces network-ready, MRAID-compliant ad units compatible with major networks like AppLovin, Meta, TikTok, Google App Campaigns, Unity Ads, and ironSource. It supports various genres and allows marketers to modify mechanics and visuals via chat prompts. The feature is available immediately to all Layer subscribers at no extra cost. Layer's platform is already used by studios including King, Zynga, SciPlay, Huuuge Games, and Wildlife Studios.

• Layer launched Playables, an agentic AI feature generating HTML5 playable ads.
• The tool builds complete playable ads in hours instead of weeks.
• Playables supports genres including match-three, idle clickers, endless runners, and more.

AppLovin sues Unity; Big Tech courts creators

AdExchanger's daily roundup covers AppLovin's lawsuit against Unity over data collection from mediation requests, alleging Unity decrypted protected data. It also discusses the creator economy's expansion, with YouTube and Meta unveiling new creator tools and IAB's CreatorFronts event. The piece notes that only 36% of Fortune 500 companies have a CMO, and highlights a case where a former Converse CMO received death threats due to AI-generated misinformation. Additionally, brief updates mention Dodge AI's funding, OpenAI's agentic AI tool, Walmart's ban on AI-generated posters, and more.

• AppLovin sued Unity over data collection from mediation requests, alleging decryption of protected data.
• Only 36% of Fortune 500 companies have a CMO, with average tenure of 3.9 years.
• YouTube announced new creator features at Made On YouTube event.

Scorpion Summit Aims at AI-Powered Home Services Marketing

Scorpion, a provider of digital marketing solutions for local businesses, hosted the Home Services Growth Summit on September 1, 2026. The virtual event brought together OpenAI, TikTok, ServiceTitan, Thumbtack, and Powerhouse Consulting Group to discuss the shift to AI-powered search and advertising. Sessions covered topics like ChatGPT Ads, AI's impact on local search visibility, short-form video marketing, and reporting. Scorpion's CRO Jamie Adams emphasized that homeowners are searching differently and that contractors need to adapt to remain visible. The summit aimed to provide direct insights from these platforms without sales pitches, helping home services businesses navigate the evolving advertising landscape.

• Scorpion hosted the Home Services Growth Summit on September 1, 2026.
• The summit featured speakers from OpenAI, TikTok, ServiceTitan, Thumbtack, and Powerhouse Consulting Group.
• Sessions covered ChatGPT Ads, AI-powered search, short-form video, and marketing reporting.

Yelp Advertising Is Back at Scorpion. Here's What It Means for Your Business.

Scorpion announces the return of Yelp Advertising, a new offering for its clients, with a dedicated article explaining the implications for businesses.

Scorpion Wins 2026 MarTech Breakthrough Award for Lead Management Innovation

Scorpion Wins 2026 MarTech Breakthrough Award for Lead Management Innovation