AppFollow vs AppsFlyer

Gitopser: how our developers deploy to EKS right from their repository

How the AppFollow platform team built Gitopser, a Python CLI that turns a few YAML files in each repo into validated Kubernetes config on EKS.

Reply to app reviews at scale with the AppFollow MCP

Queue, draft, and post app review replies from Claude on live AppFollow review data over MCP.

ASO in Claude: keyword research with the AppFollow MCP

Run keyword research, rank drop checks, and metadata rewrites in Claude, using live AppFollow ASO data over MCP.

TikTok Attribution Source Optimization Aligns Measurement and Bidding

TikTok introduces Attribution Source Optimization for app advertisers, allowing them to select their preferred attribution source (e.g., MMP) to inform campaign optimization. This addresses discrepancies between platform and MMP reporting by aligning measurement and bidding signals. Features include support for Adjust, AppsFlyer, Singular, and upcoming integrations with Airbridge, Branch, Kochava, and Tenjin. Alpha testing with iOS gaming app That's My Seat showed an 18% lift in Day 0 tROAS and 15% increase in billing ratio. The move aims to give advertisers more control as AI-driven automation increases, ensuring optimization uses the same conversion signals marketers trust for performance evaluation.

• TikTok launches Attribution Source Optimization for app advertisers.
• Solution available with Adjust, AppsFlyer, and Singular; integrations with Airbridge, Branch, Kochava, and Tenjin in development.
• Alpha test with That's My Seat showed 18% lift in AppsFlyer-reported Day 0 tROAS and 15% increase in billing ratio.

Mobile Mavens Debate Cloud Gaming Future, Ad-Supported Access

The Mobile Mavens, a panel of gaming industry experts, discuss the current state and future of cloud gaming. Key points include that while the technology works, infrastructure limitations like latency and inconsistent connectivity hinder widespread adoption. Experts highlight rising hardware costs as a potential driver, but note that streaming costs and server capacity issues, exacerbated by AI demand, pose challenges. Ad-supported access, as tested by Microsoft and offered by GeForce NOW, is seen as a promising model to subsidize hardware costs and lower entry barriers. Analysts from Ampere estimate the pure-play cloud gaming market at $620M in 2025. The panel debates whether cloud gaming will replace consoles or become a complementary layer, with some seeing usage limits as a sign of economic strain.

• Ampere Analysis estimates the pure-play cloud gaming market at $620M in 2025, about 0.3% of global games spend.
• Microsoft is testing ad-supported access for Xbox cloud gaming and has introduced monthly usage limits for Game Pass subscribers.
• Experts cite rising hardware costs as a potential driver for cloud gaming adoption.

MNTN Integrates AppsFlyer for CTV-to-App Attribution

MNTN, a Connected TV advertising platform, announced an expanded integration with AppsFlyer, a mobile marketing analytics company. This integration enables advertisers to measure the performance of their TV campaigns by connecting TV ad exposure to mobile in-app actions such as app installs, purchases, and sign-ups. The two-way data flow allows TV impressions to be sent to AppsFlyer and in-app events to be fed back into MNTN's optimization engine. This closes a significant measurement gap for mobile marketers and allows them to treat Connected TV as a performance channel, optimizing toward business outcomes.

• MNTN announced an expanded integration with AppsFlyer.
• The integration connects MNTN Performance TV to AppsFlyer for CTV-to-mobile attribution.
• TV impressions flow into AppsFlyer, while in-app events flow back into MNTN.