Appcharge vs Cleverbridge

Game Discovery and Monetization Converge as App Stores Unbundle

In Q2 2026, mobile game discovery and monetization are merging as publishers bypass traditional app stores. Live-streaming viewership reached 17.5 billion hours, with TikTok Live capturing 50.9% (8.9 billion hours) of that traffic, establishing itself as a core distribution and community platform. Concurrently, mobile publishers are shifting transactions to web stores and payment links to retain user records and bypass platform fees. According to Appcharge, 56% of US players using payment links are new to direct-to-consumer purchasing. Furthermore, 97% of Appcharge storefront revenue is driven by repeat buyers, with repeat purchase rates exceeding 84% after three purchases, effectively turning owned storefronts into retention platforms.

• Q2 2026 live-streaming reached 17.5 billion hours, with TikTok Live representing 50.9% of the total.
• 56% of US players using mobile gaming payment links are entirely new to direct-to-consumer (D2C) purchasing.
• On Appcharge-powered stores, repeat buyers generate 97% of revenue, and the repeat purchase rate reaches 84% after three transactions.

Sensor Tower Reveals Mobile Games' D2C Impact

Sensor Tower presented findings at the State of Gaming Summit 2026 showing that direct-to-consumer (D2C) web store sales are a material revenue channel for some mobile games, with certain titles seeing 30%+ of revenue from outside app stores. Sensor Tower will add a feature to estimate web store revenue on its platform. In H1 2026, casino games led US web store revenue share, and overall IAP revenue across app stores was estimated at about $40bn (a 2% YoY decline), a figure that does not include D2C sales. Sensor Tower noted traffic to web stores is primarily driven by direct and social channels, with companies like Supercell and Plarium relying heavily on direct and social sources respectively.

• Sensor Tower SVP Chirag Ambwani said some mobile games are reaching 30%+ in direct-to-consumer (D2C) sales.
• Sensor Tower is preparing a new platform feature to provide estimates and insights on web store revenue.
• In H1 2026, casino topped the top five genres by US web store revenue share; about 30% of revenue for major top 100 casino titles now stems from outside app stores.

Cleverbridge Completes First Live AI Agent-Initiated Payment in France with Visa and Revolut

Cleverbridge announces completion of first live AI agent-initiated payment in France with Visa and Revolut, along with new research on B2B software buying and a partnership with DigitalRoute for usage-based monetization.

New Cleverbridge Research Reveals Execution Gap as B2B Software Buying Moves Digital

New research: What does it really cost to sell software? Read the benchmark report. Cleverbridge research reveals execution gap as B2B software buying moves digital.

AI Speeds Software Discovery but Self-Service Checkout Lags

B2B software buyers are leveraging AI chatbots to accelerate discovery and shortlisting, yet the post-decision purchase process remains bogged down by slow sales-led journeys, internal approvals, and lengthy vendor negotiations. According to G2's 2026 Buyer Behavior Report, over 80% of buyers used AI for software recommendations, with 80% of AI users purchasing from their initial shortlist. However, Cleverbridge's research reveals that nearly 75% of purchases face significant delays or abandonment due to internal approvals and vendor back-and-forth. While 84% of buyers prefer a self-service digital path, only 17% of sellers have implemented one. Delays stem from waiting for quotes, security reviews, and budget approvals. Buyers express willingness to handle routine transactions, including those over $25,000, through self-service, indicating a clear gap between buyer expectations and seller capabilities.

• Over 80% of B2B software buyers used AI chatbots for software recommendations in the past two years (G2).
• 80% of AI users bought from their initial shortlist in at least three of five purchases, versus 65% of non-AI users (G2).
• Nearly three-quarters of software purchases are delayed or abandoned due to internal approvals or vendor back-and-forth (Cleverbridge).