Animoca Brands vs Roblox

Animoca Brands investor update for the fiscal year ended on 31 December 2025

Animoca Brands has published its investor update for the fiscal year ended 31 December 2025, providing a comprehensive review of its financial performance and strategic progress.

e.l.f. Cosmetics Expands to ZEPETO with Virtual Styling World

e.l.f. Cosmetics, a brand of e.l.f. Beauty, has launched its first virtual styling experience on the social platform ZEPETO, named 'Express your e.l.f.'. Users can customize avatars with digital beauty products and accessories inspired by the Power Grip product line. The initiative targets Generation Z, aiming to merge virtual identity with social interaction. ZEPETO claims over 400 million registered accounts and 15-20 million monthly active users, with around 70% belonging to Gen Z. Users can create and share photos and videos with e.l.f.-themed backgrounds, leveraging high avatar customization frequency. This move extends e.l.f.'s gaming strategy, complementing its presence on Roblox with 'Glow Up!' and Twitch. Financial details were not disclosed.

• e.l.f. Cosmetics launched 'Express your e.l.f.', a virtual styling world on ZEPETO.
• ZEPETO has over 400 million registered accounts and 15-20 million monthly active users.
• Around 70% of ZEPETO users are Generation Z.

Algeria and Roblox Partner to Train Local Game Developers

Algeria has reached a preliminary partnership agreement with Roblox to train local game developers and help them enter the global games industry. The agreement follows the lifting of a ban on Roblox in September 2025. The partnership will establish a training programme covering game design and development, aiming to enable Algerian developers to market their products internationally. Chat remains disabled until Roblox implements advanced content moderation in Arabic. Roblox has introduced age estimation tools and expanded parental controls to meet Algerian requirements. The platform is also strengthening Arabic language support and reporting channels. Algeria's Minister of Posts and Telecommunications emphasized child protection as a national priority. The agreement aligns with Algeria's openness to global digital platforms while respecting cultural values. The global games industry is valued at $323 billion, with Africa's market at $2.29 billion.

• Algeria and Roblox have reached a preliminary partnership agreement for developer training.
• The ban on Roblox in Algeria was lifted in September 2025.
• Roblox introduced age estimation tools and expanded parental controls to comply with Algerian requirements.

Roblox acquires Audioscape team for AI audio tools

Roblox has brought the team behind AI audio startup Audioscape in-house, integrating its technology into the platform's creator tools. Audioscape founder Sean Varah announced the move, stating he will focus on developing a broader roadmap for audio and music across Roblox's creator experience. The team has developed AI-powered audio search and discovery tools that help creators find sounds based on how they actually sound, rather than just by name. Recently, Audioscape developed an AI Audio Agent covering audio discovery, sound design, audio programming, mixing, and testing, aiming to bring aspects of triple-A audio production closer to Roblox creators. The technology will become a native part of Roblox, available to millions of creators who build on the platform daily.

• Roblox has acquired the team behind AI audio startup Audioscape.
• Audioscape's AI-powered audio search technology will become a native part of Roblox.
• Audioscape developed an AI Audio Agent covering discovery, sound design, programming, mixing, and testing.