Animoca Brands

The business model combines digital publishing, platform operation and venture-style investing in the Web3 gaming and NFT ecosystem. The company builds and runs virtual worlds, games and membership collections that use blockchain tokens and NFTs to represent in-game items, land, identity and access rights. It captures value through primary issuance and sale of these tokens and NFTs, ongoing in-game spend and fees on secondary marketplace activity. In parallel, it licenses and integrates external intellectual property into its games, monetising fan engagement through branded content and assets. An additional value stream comes from minority investments in other NFT and decentralised projects, where upside is realised via token holdings, equity appreciation or strategic collaborations that feed back into its own platforms.

Animoca Brands is a Hong Kong-based digital entertainment and Web3 gaming company that develops, publishes and operates blockchain-enabled games, metaverse platforms and non-fungible token (NFT) ecosystems. Through in-house studios and numerous subsidiaries, it runs virtual worlds, motorsport games, mobile play-to-earn titles and NFT-based membership programmes, underpinned by proprietary utility tokens. The company generates value by operating consumer-facing game and metaverse products while also acting as a strategic investor in over 150 NFT and decentralised projects. Revenue comes from primary sales of NFTs and tokens, in-game purchases, tournament fees, IP licensing and brand partnerships, plus investment returns. Its direct customers are players, collectors and community members who pay for digital assets and access, and to a lesser extent partner brands and IP holders that collaborate on in‑world content and activations.