MarTech Vendor · B2B SaaS Provider · vs · MarTech Vendor

AMAP

Amplitude vs Appfigures

Structured technology and market comparison · 2026

Direct Feature Comparison

Amplitude · vs · Appfigures
Market Cluster / Sector
AmplitudeMarTech Vendor · B2B SaaS Provider
AppfiguresMarTech Vendor
Platform Focus
Amplitude

B2B product analytics and experimentation software for digital teams.

Appfigures

Mobile app analytics and app store intelligence software.

Company Size
Amplitude501–1,000 employees
Appfigures10–49 employees
Headquarters
AmplitudeUS
AppfiguresUS
Year Founded
Amplitude2012
Appfigures2009

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Comparison Analysis

What is the main difference between Amplitude and Appfigures?

When comparing Amplitude and Appfigures, both platforms operate within the Customer Experience (CX) / Voice of Customer (VoC), In-App, and MarTech Vendor ecosystem. Amplitude is positioned as B2B product analytics and experimentation software for digital teams, whereas Appfigures focuses on Mobile app analytics and app store intelligence software. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Amplitude and Appfigures?

When evaluating Amplitude and Appfigures, enterprise buyers also consider other platforms in Customer Experience (CX) / Voice of Customer (VoC), In-App, and MarTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Amplitude and Appfigures compare?

Amplitude is headquartered in US (founded in 2012) with 501–1,000 employees. Appfigures is based in US (founded in 2009) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Amplitude vs Appfigures

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

AM

Amplitude

Recent Signals

  • ·Aakash GuptaAI Agents

    Claude Code Growth OS: Open-Source Agentic System

    Aakash Gupta's Growth Podcast episode features James McAulay, who shares his open-source 'Growth OS' built on Claude Code. The system integrates tools like PostHog, Firecrawl, DataForSEO, and Lighthouse CLI to automate SEO audits, growth experiments, and PRD creation. McAulay highlights how growth professionals can run experiments without engineers, using AI agents and MCP. Key features include structured experiment templates, daily standups, weekly retros, and self-improving routines. The OS is designed to be installed via a simple command and works with Claude Code, Codex, Hermes, and OpenClaw.

    • James McAulay open-sourced the 'Growth OS' on GitHub.
    • The system runs on Claude Code and integrates tools like PostHog, Firecrawl, DataForSEO.
    • It automates SEO audits, growth experiments, and PRD creation.
  • ·Amplitude

    Amplitude + GitHub Agents: Closing the Product Learning Loop

    New blog post published on Oct 19, 2026 about integrating Amplitude with GitHub Agents to close the product learning loop.

  • ·https://martechseries.com/feed/Analytics

    Amplitude Appoints Statsig Founder Vijaye Raji to Board

    Amplitude, Inc., the AI analytics platform, announced the appointment of Vijaye Raji, CTO of Applications at OpenAI and founder of Statsig, to its Board of Directors. This follows Amplitude's recent acquisition of Statsig, which now operates as a platform and brand within Amplitude. Raji's experience in experimentation and data-informed decision-making is expected to support Amplitude's mission of helping teams understand customer behavior and build better products. The company aims to democratize data for organizations of all sizes, combining Amplitude's analytics with Statsig's experimentation capabilities.

    • Amplitude appoints Vijaye Raji to Board of Directors.
    • Raji is also CTO of Applications at OpenAI.
    • Statsig continues as a platform and brand within Amplitude.
AP

Appfigures

Recent Signals

  • ·Appfigures

    Introducing Appfigures MCP

    Appfigures data now works inside your favorite agent, including ChatGPT, Claude, Manus, Grok, and other without the need to install a CLI or use a terminal. The new Appfigures MCP makes your agent app-smart.

  • ·techcrunchPlatform

    Meta launches AI-focused subscription plans

    Meta has launched Meta One, a unified subscription service bundling premium features across Instagram, Facebook, WhatsApp, and Meta AI, now globally available. Core functions remain free, while the subscription offers extended AI usage, enhanced self-expression tools, and professional solutions for creators and businesses, gradually rolling out to apps like Edits and AI glasses. Over 15 million subscriptions and trials have been recorded. Pricing starts at $2.99/€2.49 per month for individual app-plus plans, with bundled Core and Premium tiers at $7.99 and $19.99 (€6.99 and €16.99) monthly, and business plans ranging from $14.99 to $499 (up to €549) per month. This initiative aligns with Meta's AI monetization strategy, following a $14.3 billion investment in Scale AI and planned infrastructure spending exceeding $600 billion by 2028. Early revenue data shows Instagram at $1.2 million daily and Facebook at $528,000 as of September 9, 2026, though the launch faces regulatory scrutiny and industry warnings about AI risks.

    • Meta One is a unified subscription service for Instagram, Facebook, WhatsApp, and Meta AI, globally available, launched on September 16, 2026.
    • Over 15 million subscriptions and trial activations have been recorded from earlier tests.
    • Pricing starts at $2.99/€2.49 per month for individual app-plus plans; bundled Core and Premium cost $7.99/€6.99 and $19.99/€16.99 respectively.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Amplitude and Appfigures share across the market ecosystem.