Ampere Analysis vs Statista

Apple TV Bucks Unscripted Wave with Premium Scripted Focus

New research from Ampere Analysis reveals that Apple TV is the only major global streaming service to increase its proportion of scripted content in its US catalogue between Q2 2022 and Q2 2026. With unscripted content making up only 18% of its catalogue, Apple TV contrasts sharply with competitors like HBO Max, where unscripted hours approach 75%. Ampere's viewership data shows Apple's strategy works: Ted Lasso Season 4 drew 3.3 million unique US viewers in early September 2026, with other premium titles like Mayday and Silo also performing strongly. Looper Insights data indicates Apple's interface design, featuring portrait-oriented posters, directs 96.6% of Media Placement Value to Apple TV+ originals, reinforcing its premium positioning. Apple's approach is a deliberate trade, focusing on high-intent, culturally significant content rather than volume-driven engagement.

• Apple TV is the only major global streaming service to increase its proportion of scripted content in its US catalogue between Q2 2022 and Q2 2026.
• Apple TV has the lowest proportion of unscripted content among major US streamers, at 18% of its total catalogue.
• Ted Lasso Season 4 attracted 3.3 million unique US viewers in the first two weeks of September 2026.

Netflix's GTA VI Trailer Exclusivity Drove 100K Sign-Ups

New data from Ampere Analysis reveals that Netflix's six-hour exclusive window for the Grand Theft Auto VI trailer resulted in over 100,000 US sign-ups on launch day, the third-highest peak of 2026. The trailer also reactivated over 5% of lapsed users, outperforming all series and movies during that period. The analysis indicates that Netflix's strategic positioning as a cultural stage, rather than a content library, is its true competitive moat. For Rockstar Games, the deal provided access to non-gamer demographics, with 16% of Netflix subscribers not playing video games. This partnership highlights a shift in the streaming wars towards exclusive, high-impact cultural moments.

• GTA VI trailer drove over 100,000 US Netflix sign-ups on launch day (August 27, 2026).
• The trailer generated the third-highest peak in US Netflix sign-ups for 2026.
• Over 5% of lapsed US Netflix users returned to watch the trailer, outperforming all series and movies.

Dialog Marketing Monitor 2026: Consumers Value Savings, Distrust Manipulation

The Dialog Marketing Monitor 2026, a study by Deutsche Post in collaboration with Statista+, surveyed 1,500 consumers in Germany about their attitudes towards advertising, particularly postal mail. Key findings reveal a paradox: 71% say advertising helps them save money, while 63% feel manipulated by it. Despite skepticism, postal advertising remains effective: 44% have made a purchase based on addressed mailings, and 76% open them. Coupons and product samples are strong purchase drivers, with 75% redeeming coupons and 79% making a purchase after a sample. Consumers find postal advertising more trustworthy than online (56%), and many (68%) prefer reading longer texts in print. However, there is strong skepticism towards AI-generated advertising, with 82% demanding clear labeling of AI-generated content. The study highlights the enduring relevance of physical mail as a trusted channel, especially when it delivers tangible value.

• 71% of German consumers say advertising helps them save money; 63% feel manipulated by advertising.
• 44% of consumers have made a purchase or order based on addressed mailings.
• 75% of recipients redeem coupons received by post; 79% make a purchase after receiving a product sample.

Statista Combines Product and Technology Divisions: Shriram Ganesh Appointed to Lead the Integrated Organization

Statista announces the integration of its Product and Technology divisions, with Shriram Ganesh appointed to lead the combined organization.

Statista Combines Product and Technology Divisions: Shriram Ganesh Appointed to Lead the Integrated Organization

Statista announced the combination of its product and technology divisions, with Shriram Ganesh appointed to lead the integrated organization.