Amazon vs FedEx

Publishers, Build Your Own SSP!

This article proposes that publishers build their own white-label SSP to unlock direct relationships with bidders and DSPs, increasing revenue and control. By integrating an additional SSP path via OpenRTB, publishers can generate more impressions and optimize their existing ad stack, similar to header bidding. The article details technical considerations such as QPS, ads.txt, and sellers.json, and highlights the potential for cost transparency and reduced fragmentation. It also suggests using the publisher-SSP to review reseller paths and manage data sharing. Ultimately, the approach enables publishers to become more active participants in the ecosystem, working directly with DSPs like The Trade Desk's OpenPath initiative.

• Publishers can build a white-label SSP to create direct connections with bidders and DSPs.
• White-label SSPs operate via OpenRTB and integrate into the existing ad stack.
• The article identifies Prebid, Amazon TAM, and Google Open Bidding as common connection options.

Amazon Raises Minimum Starting Pay to $20/hour and Launches New Benefits

Amazon raises minimum starting pay for full-time core operations employees to $20/hour, with average pay reaching nearly $24/hour, and launches grocery discount and access to new lifetime banking benefits to make everyday life more affordable.

Amazon Raises Minimum Starting Pay for Full-Time Core Operations Employees to $20/Hour

Amazon raises minimum starting pay for full-time core operations employees to $20/hour, with average pay reaching nearly $24/hour, and launches grocery discount and access to new lifetime banking benefits to make everyday life more affordable.

Christmas Decor Retailer Gordon Files for Chapter 11

Gordon Companies Inc., owner of Christmas Central, Christmas.com and Northlight, filed for Chapter 11 bankruptcy protection just ahead of the peak holiday season. The family-operated company, founded in 1977, estimated assets between $10 million and $50 million, with liabilities in a similar range, and between 200 and 999 creditors. FedEx and UPS are among the 20 largest unsecured creditors. The company attributed recent struggles to a failed inventory and order management system implemented by SAP reseller Vision33, which cost over $2 million and never performed properly, leading to order fulfillment issues and the suspension of selling on some marketplaces. A Target shipping delay was also cited. Gordon has about 350 associates and partners with major retailers including Target, Kohl's, Home Depot, Walmart, Amazon, Lowe's and Michaels. The bankruptcy filing was made in the Western District of New York.

• Gordon Companies Inc. filed for Chapter 11 bankruptcy protection in the Western District of New York.
• Assessed assets and liabilities are each between $10 million and $50 million.
• The company has between 200 and 999 creditors, with FedEx and UPS among the largest unsecured claims.