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AdTech Vendor · B2B SaaS Provider · vs · B2B SaaS Provider

Amagi vs ViewLift

Structured technology and market comparison · 2026

Direct Feature Comparison

Amagi · vs · ViewLift
Market Cluster / Sector
AmagiAdTech Vendor · B2B SaaS Provider
ViewLiftB2B SaaS Provider
Platform Focus
Amagi

Cloud platform for FAST, OTT operations and CTV monetisation.

ViewLift

Enterprise OTT platform for launching and monetising streaming services.

Company Size
Amagi501–1,000 employees
ViewLift50–200 employees
Headquarters
AmagiIN
ViewLiftUS
Year Founded
Amagi2008
ViewLift2008

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Comparison Analysis

What is the main difference between Amagi and ViewLift?

When comparing Amagi and ViewLift, both platforms operate within the Video Streaming Platform, Connected TV (CTV) & OTT, and Video Ads ecosystem. Amagi is positioned as Cloud platform for FAST, OTT operations and CTV monetisation, whereas ViewLift focuses on Enterprise OTT platform for launching and monetising streaming services. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Amagi and ViewLift?

When evaluating Amagi and ViewLift, enterprise buyers also consider other platforms in Video Streaming Platform, Connected TV (CTV) & OTT, and Video Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Amagi and ViewLift compare?

Amagi is headquartered in IN (founded in 2008) with 501–1,000 employees. ViewLift is based in US (founded in 2008) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Amagi vs ViewLift

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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Amagi

Recent Signals

  • ·Amagi

    Amagi and Sistemas de Video Comunicación S.A. announce strategic partnership to accelerate media technology modernization across South America

    Amagi and Sistemas de Video Comunicación S.A. announce strategic partnership to accelerate media technology modernization across South America.

  • ·Amagi

    LA PLAY 2026 Recap: What's next for streaming & broadcast

    Tuesday, Sept. 29 marked Amagi’s fifth annual LA FAST conference. Even though this was our fifth version, this one felt different. And not just...

  • ·AdExchangerConnected TV (CTV)

    FAST Channels Need Data Transparency to Prove Value

    An industry opinion column argues that FAST platforms are hindering the growth of ad-supported TV by withholding crucial audience data from channel operators and advertisers. Despite significant growth in FAST viewership, the lack of independent measurement and transparency undermines advertiser trust and suppresses CPMs. The piece cites specific statistics on viewing hours and revenue declines, and calls for baseline device-level verification to restore confidence in the category.

    • FAST viewing hours in the US grew 43% year-over-year through August 2025, reaching 1.8 billion hours (ComScore).
    • Global FAST viewing hours grew 55% year-over-year through mid-2026 (Amagi).
    • EMarketer estimates US FAST users will reach 131 million in 2026, representing 54% of all CTV users.
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ViewLift

Recent Signals

  • ·PR Newswire: Advertising & MarketingStreaming

    FISU and ViewLift announce strategic collaboration

    ViewLift, a DAZN company, and the International University Sports Federation (FISU) have announced an expanded technology alliance to digitally equip and strengthen the global university sports movement ahead of the 2027 Universiade season. ViewLift is partnering with Bornan Sports Technology, FISU's digital technology and data partner, to consolidate streaming, AI-based media management, and event technology infrastructure on a single digital platform. This will serve FISU's student-athletes, its 167 member National University Sports Federations (NUSFs), and an international audience. The collaboration has completed a soft launch in June 2026, testing key platform integrations. Full platform launch is planned for January 2027, in time for the Changchun 2027 Winter Universiade in China. FISU's vision is to provide a digital experience worthy of the sport, reaching a global audience with professional quality.

    • ViewLift, a DAZN company, and FISU announced an expanded technology alliance on October 16, 2026.
    • ViewLift partners with Bornan Sports Technology to build a unified digital platform for university sports.
    • The platform will serve FISU's 167 national member federations and student-athletes worldwide.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Amagi and ViewLift share across the market ecosystem.