die medienanstalten vs UM Deutschland

Digital Radio Listening Rises: 66% Use DAB+ or Webradio

According to the 'Audio Trends 2026' study by the German media authorities (die Medienanstalten), 66% of radio listeners in Germany used digital reception paths (DAB+ or webradio) in the past four weeks, reaching a far listener circle of about 42 million people. This marks an increase from 64% in the previous year. Daily digital radio usage also grew to 42% of listeners. DAB+ remains the leading digital path, with 25 million users in four weeks, up by three percentage points. Webradio reached over 17 million users in four weeks. Household equipment is also expanding: 41% of households now own at least one DAB+ device, and over a quarter of the population has a DAB+ car radio. The study is based on a special evaluation of the ma Audio data by the Arbeitsgemeinschaft Media-Analyse (agma).

• 66% of German radio listeners used DAB+ or webradio in the past four weeks (up from 64%).
• Reach: approximately 42 million people (far listener circle).
• Daily digital radio usage: 42% of listeners, accounting for nearly a quarter of total radio usage.

Gesetzesentwurf der europäischen Kommission EU KIDS Act: Kinder schützen statt Regeln stapeln

Die Medienanstalten 17.09.2026 09/2026 Für einen wirksamen Kinder- und Jugendschutz braucht es die konsequente Anwendung bestehender europäischer Vorgaben Aufsicht Jugendmedienschutz Regulierung

EU KIDS Act: Kinder schützen statt Regeln stapeln

Die Medienanstalten positionieren sich zum EU KIDS Act: Für einen wirksamen Kinder- und Jugendschutz braucht es die konsequente Anwendung bestehender europäischer Vorgaben.

UM Deutschland erweitert Geschäftsführung: Felix Schneider wird Chief Strategy Officer

Die Mediaagentur UM Deutschland erweitert ihre Geschäftsführung und hat zum 1. August 2026 Felix Schneider zum Chief Strategy Officer (CSO) berufen. Mit der neu geschaffenen Position unterstreicht die Agentur ihr Commitment zu strategischer Exzellenz und nachhaltigen Growth Strategien für ihre Kunden.

UM Germany appoints Felix Schneider as Chief Strategy Officer

UM Germany, the media agency under Omnicom, has promoted Felix Schneider to Managing Director and Chief Strategy Officer (CSO), effective August 1, 2026. This new role is part of the agency's commitment to sustainable growth strategies for its clients. Schneider will co-lead UM Germany alongside CEO Stefanie Tannrath, focusing on enhancing client support in a media landscape increasingly shaped by data, AI, and automation. His responsibilities include global networking and strategic integration of new technologies and capabilities resulting from the Omnicom merger. Schneider, who joined UM in April 2023 as Managing Partner Strategy & Insights, brings over 20 years of experience in brand strategy, communications, and innovation. The announcement follows UM's successful defense of the arte media account, while recently losing the Lieferando pitch.

• Felix Schneider was appointed Managing Director and Chief Strategy Officer (CSO) of UM Germany, effective August 1, 2026.
• UM Germany is part of Omnicom, having been acquired nearly a year prior.
• Schneider will share leadership with CEO Stefanie Tannrath, doubling the management board.