Observed Signal · Sep 8, 2026 · Market Signal · Source: UM Deutschland · Impact: 3.5/5
UM Deutschland erweitert Geschäftsführung: Felix Schneider wird Chief Strategy Officer
Die Mediaagentur UM Deutschland erweitert ihre Geschäftsführung und hat zum 1. August 2026 Felix Schneider zum Chief Strategy Officer (CSO) berufen. Mit der neu geschaffenen Position unterstreicht die Agentur ihr Commitment zu strategischer Exzellenz und nachhaltigen Growth Strategien für ihre Kunden.
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UM Germany appoints Felix Schneider as Chief Strategy Officer
UM Germany, the media agency under Omnicom, has promoted Felix Schneider to Managing Director and Chief Strategy Officer (CSO), effective August 1, 2026. This new role is part of the agency's commitment to sustainable growth strategies for its clients. Schneider will co-lead UM Germany alongside CEO Stefanie Tannrath, focusing on enhancing client support in a media landscape increasingly shaped by data, AI, and automation. His responsibilities include global networking and strategic integration of new technologies and capabilities resulting from the Omnicom merger. Schneider, who joined UM in April 2023 as Managing Partner Strategy & Insights, brings over 20 years of experience in brand strategy, communications, and innovation. The announcement follows UM's successful defense of the arte media account, while recently losing the Lieferando pitch.
ExchangeWire Names Final Judges for The Wires 2026
ExchangeWire has revealed the final judging panel for The Wires 2026 and summarised what judges will be looking for in entries. The panel includes senior brand, agency and publisher figures who emphasise creativity anchored in measurable commercial outcomes, cultural relevance, strong strategic thinking and thoughtful execution. Judges highlighted ethical uses of AI, proof of AI in practice rather than theory, robust measurement and attribution (noting CTV measurement interest), and the importance of human-centred insight. The announcement names individual judges and captures their evaluation criteria ahead of The Wires awards submission period and ceremony.
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