all eyes on screens vs Comscore

Viel hilft viel: McDonald's flutet die Werbeblöcke - DWDL.de

According to All Eyes On Screens data, McDonald's became the most visible brand in German TV advertising during the week of August 31 to September 6, 2026, airing a record 3,305 spots and achieving a gross reach of 956 XRP, ranking first. The fast-food chain's strategy favored smaller niche channels, including Comedy Central (11.9% of spots), Nick (8.7%), Sport1 (8.1%), and TLC (7.8%), before reaching larger broadcasters like ProSieben (7.8%). In contrast, Zalando aired 579 spots on larger channels from Ad Alliance and Seven.One Media, including RTL during DFB-Pokal coverage, achieving 474 XRP and ranking sixth. Amazon and Kaufland followed with 773 and 702 XRP, respectively, while Vinted dropped to fourth. Burger King also entered the top 25 with 842 spots, primarily on MTV, RTL, and Comedy Central.

• McDonald's aired 3,305 TV spots in Germany during the last week, a record for the company in 2026.
• McDonald's achieved a gross reach of 956 XRP, ranking first in German TV ad charts.
• Comedy Central received 11.9% of McDonald's spots, the highest share among channels.

Amazon Dominates German TV Ad Spots

A DWDL report (data from All Eyes On Screens) shows Amazon was the most visible advertiser on German TV in the week ending 17 August 2026. Amazon ran 2,022 TV spots and achieved a gross reach of 811 XRP, with many placements on large free-TV channels (Kabel Eins, ProSieben, RTL) and 7.0% of its spots airing on the Pay-TV channel Sky Sport News. Sky reached second place with a gross reach of 530 XRP and more than 7,500 spots (mostly on its own channels). McDonald's ran about 2,081 spots (521 XRP) and placed third, while Dr. Oetker reached 510 XRP from 890 spots. The ranking is based on All Eyes On Screens’ XRP (Exact Rating Points) measurement of Vodafone households.

• Amazon aired 2,022 TV spots in the referenced week and achieved a gross reach of 811 XRP.
• 7.0% of Amazon's spots ran on Pay-TV channel Sky Sport News.
• Sky broadcast more than 7,500 spots and reached 530 XRP, placing second in the advertiser ranking.

Brad Pitt boosts Trade Republic TV ad surge

Trade Republic intensified its TV campaign featuring Brad Pitt, airing 1,287 spots in the past week — the most weekly placements for the neobank this year — generating a gross reach of 402 XRP. All Eyes On Screens data show the campaign’s TV-only gross ad volume since early May has reached €16.9 million. Telekom brand Congstar returned strongly to TV with 752 spots last week (435 XRP) after an absence in June–mid July. Ferrero's Kinder led the weekly advertiser ranking with 772 spots and 683 XRP; Lenor and Sky also placed on the podium. All Eyes On Screens compiles weekly spot lists and measures gross reach in Vodafone-measured households using Exact Rating Points (XRP).

• Trade Republic ran 1,287 TV spots featuring Brad Pitt in the last week.
• Trade Republic's weekly gross reach (brutto) for those spots was 402 XRP.
• The Brad Pitt TV campaign has a cumulative gross ad volume of €16.9 million on classic TV since early May.

Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comprehensive Planning and Stewardship Workflow

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform...

Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comprehensive Planning and Stewardship Workflow

Comscore announced a partnership with datafuelX to integrate seamless currency adoption into a comprehensive planning and stewardship workflow. This press release was published on 23 Sep 2026.

Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comprehensive Planning and Stewardship Workflow

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform...