Aldi USA vs ALDI Nord

Aldi Süd Launches Emotional Multi-Generational Brand Campaign

Aldi Süd expands its 'Günstig ohne Bonus-App' campaign with a new emotional brand campaign titled 'Gutes für alle.' The campaign, developed by lead agency Antoni99, tells the story of a loyal customer from childhood to adulthood, emphasizing the discounter's role as a lifelong companion. The TV spot, produced by Anorak and featuring the song 'Daheim,' will run on addressable and connected TV, complemented by out-of-home, radio, and display advertising, as well as in-store and owned channel activations. The campaign promotes Aldi Süd's private labels including Bio, Milsani, Cucina, and Choceur, reinforcing the brand promise of quality at the best price without a bonus app. Christian Göbel, Deputy Managing Director Marketing & Communication at Aldi Süd, highlights their commitment to supporting customers in affording a good life.

• Aldi Süd launched a new brand campaign called 'Gutes für alle' (Good for all).
• The campaign was developed by lead agency Antoni99 and produced by Anorak.
• The TV spot will be aired on addressable and connected TV.

Lidl, Edeka, Rewe Counter Aldi's Anti-App Campaign on TV

Aldi's advertising campaign criticizing discount apps has triggered a counter-offensive from competitors Lidl, Edeka, and Rewe, which are now responding in TV commercials. The campaign, created by agency Antoni99, positions Aldi as the sole price leader and casts doubt on rivals' customer loyalty tools. Lidl is leading the counter-response, while Rewe and Edeka are also engaging in damage control. The article likely includes details on the advertising spend and strategic implications for the German grocery retail market.

• Aldi launched a campaign against discount apps, created by agency Antoni99.
• Lidl, Edeka, and Rewe are responding with TV advertising campaigns.
• The article provides an exclusive analysis of the advertising spend involved.

Migros Files Complaint Over Aldi Price-Comparison Ads

Migros has filed a formal complaint and demanded the withdrawal of an Aldi price-comparison advertising campaign. According to Tages-Anzeiger reporting cited by persoenlich.com, Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen,” showing a receipt-style comparison that claimed a 32% saving versus Migros (CHF 88.55 vs CHF 59.34). Migros criticizes that the receipt was not fully printed and that customers must visit a website to see the itemised comparison. Aldi also ran a second ad comparing organic products with Coop, claiming a 31% saving; Coop declined detailed comment. Aldi says the advertising is lawful and meant to show the financial benefit of switching to Aldi Suisse.

• Migros filed a complaint demanding the withdrawal of an Aldi price-comparison advertising campaign.
• Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen.”
• The ad showed a receipt comparison claiming Migros total CHF 88.55 vs Aldi CHF 59.34 — a 32% saving.

Aldi Nord Launches Career Bus Campaign with Creators

Aldi Nord is launching a new employer branding campaign titled 'Aldi Nord Karriere on Tour' to attract young talent for apprenticeships. The discounter has partnered with three social media creators—Ryko, Rosemondy, and Showtime—who will travel in a specially designed career bus to various Aldi Nord locations, including a store in Gütersloh, a market in Döbeln, and the logistics center in Nortorf. The campaign includes a tour vlog and a video podcast where the creators discuss apprenticeship experiences with trainees. The initiative is executed by Dentsu Creative, which became Aldi Nord's new lead agency for employer branding at the start of the year. The campaign aims to showcase diverse career opportunities within Aldi Nord, addressing a projected shortage of over 700,000 skilled workers in Germany by 2029.

• Aldi Nord launches 'Karriere on Tour' campaign with three social media creators.
• Creators Ryko, Rosemondy, and Showtime visit stores and logistics center.
• Campaign includes a tour vlog and video podcast with trainees.

ALDI Nord startet zweite Retro-Woche

Der Kult geht weiter: ALDI Nord startet zweite Retro-Woche (15.09.2026). Zudem: Neukunden-Aktion bei ALDI TALK, ALDI Nord und ALDI SÜD auf der EXPO REAL 2026, und ALDI als Lieblingsmarkt der Deutschen bestätigt.

Stiftung Warentest: NUSSKATI Nuss-Nougat-Creme von ALDI punktet gegenüber Markenprodukten

Neue Pressemitteilung vom 03.09.2026: Stiftung Warentest: NUSSKATI Nuss-Nougat-Creme von ALDI punktet gegenüber Markenprodukten. Zudem wurde die Pressemitteilung 'Günstig einkaufen für alle: ALDI Nord senkt Preise bei Säften, Nüssen und Haushaltspapier' vom 24.08.2026 hinzugefügt.