Alchemist Media Labs vs Allegro

Everscreen AI Enables CTV Ads for Small Budgets

Hamburg-based Alchemist Media Labs, founded in 2025 by Matthias Wass von Czege and Joe Pawlas, has launched Everscreen.AI, a self-service platform that simplifies Connected TV and streaming bookings for smaller advertisers and agencies by removing minimum booking volumes and centralizing inventory access. The interface aggregates inventory from 18 streaming providers — including Netflix, Amazon Prime Video, Disney+, Twitch, RTL+ and Joyn — and routes buys through multiple DSPs (Amazon DSP and The Trade Desk at launch; Google DV360 planned). Everscreen.AI supports campaign planning, booking, optimization and reporting, and includes AI features (AI Creative Studio and an Agentic AI campaign builder) that recommend audiences and creative placements and can activate campaigns in under four minutes. The platform is available across Germany, Austria, Switzerland, the UK, France, Spain and Italy and has been beta-tested with partners such as El Origen.

• Alchemist Media Labs (Hamburg), founded in 2025 by Matthias Wass von Czege and Joe Pawlas, launched Everscreen.AI as a self-service CTV and streaming ad booking platform.
• Aggregates inventory from 18 streaming providers, including Netflix, Amazon Prime Video, Disney+, Twitch, RTL+ and Joyn.
• Routes buys via multiple DSPs — Amazon DSP and The Trade Desk at launch; Google DV360 planned.

Investor Presentation Released: Allegro

AI parsed presentation narrative: Allegro is demonstrating strong financial momentum with H1 2026 results trending ahead of full-year guidance across key performance indicators. The company is specifically seeing robust growth in its Polish operations and significant scaling in its International segment, supporting the initiation of a share buyback program. Key tailwinds mentioned: Outperformance against Guidance, Strong International Growth.

Guide to Building B2B Online Marketplaces

This guide explains what an online marketplace is, how it differs from a single-vendor eCommerce store, and what technical and operational requirements B2B teams must consider when adopting the marketplace model. It covers marketplace types (B2C, B2B, service, hybrid), core functional needs such as vendor onboarding/KYC, commission engines, order splitting and split payments, and argues that general-purpose eCommerce platforms (Shopify, Magento) are not natively designed for multi-vendor marketplaces. The article contrasts SaaS marketplace vendors (Mirakl, Sharetribe) with an open-core solution (Mercur) and provides timing and build-time expectations for platform projects.

• An online marketplace is a platform where multiple third-party sellers offer products or services while the platform operator manages infrastructure, payments, and rules.
• Three parties are always involved in a marketplace: the platform operator, the seller (vendor), and the buyer.
• Shopify is described as architected around a single merchant and lacks native vendor onboarding, commission engines, native order splitting, vendor dashboards, and settlement layers.

Selected preliminary consolidated financial data for Allegro Group for Q2 2026 and guidance update

Allegro reports preliminary financial data for the three-month and six-month periods ended 30 June 2026, along with status of guidance updates for full year 2026.