AKQA vs Artefact

AKQA Creates Google Pixel Garden Theory Campaign with Musiala

Google has launched a new social-first campaign titled 'Garden Theory' for its Pixel 11 Pro smartphone, featuring Bayern Munich's Jamal Musiala. The campaign was created by digital agency group AKQA and showcases the phone's AI assistant Gemini and the 'HiLight' LED feature, which alerts users to important calls. The conceptual theme suggests that, like a garden, the phone provides a serene environment allowing users to focus amid digital noise. The campaign will run on Instagram, TikTok, YouTube, and other digital platforms like Highsnobiety. It was produced by the production company Zero, directed by Rogelio González, with set design by Nina Oswald and floral artist Valentina Teinitzer De Pasquale. The campaign highlights how the Pixel 11 Pro helps users concentrate on what matters, aligning with Google's messaging that the device is designed to help users stay present.

• Google launched a product campaign for the Pixel 11 Pro called 'Garden Theory'.
• The campaign features footballer Jamal Musiala from FC Bayern Munich.
• The campaign was created by AKQA, a digital agency group.

HubSpot gives high performers the edge in new global campaign with AKQA

AKQA has launched a new global campaign with HubSpot, titled 'HubSpot gives high performers the edge', marking a new client partnership and campaign launch.

AKQA, Google Gemini and Vodafone launch 'Partners in Time' campaign

AKQA Berlin created a summer-themed advertising campaign titled "Partners in Time" for Google Gemini and Vodafone Germany that positions a smartphone and its integrated AI assistant as companions in a romantic five-year story. The films, produced by BWGTBLD and directed by Paul Hermann, show everyday uses of AI (Gemini) such as route planning and furnishing suggestions, and also promote Vodafone's 5-year promise (longevity and quality). The campaign will run nationwide across CTV, digital and social media and uses the song "Bad Love" by Dehd as its soundtrack.

• AKQA Berlin developed the campaign 'Partners in Time' for Google Gemini and Vodafone Germany.
• The campaign dramatizes a five-year relationship story captured on a Vodafone smartphone and features Google Gemini assisting in scenes like route planning and nursery furnishing suggestions.
• The films were produced by BWGTBLD and directed by Paul Hermann.

Artefact updates leadership page with new partners and role changes

The About Us page now includes new partners: Edam Zhu (APAC), Sarah ETIENNE BOUSELHAM (Luxury practice), Fabrice Zapfac (West & Central Africa), and updates roles for Oussama AHMAD and others.

Artefact wins Consulting Magazine’s 2026 Best Firms to Work For

Artefact has been named one of Consulting Magazine's 2026 Best Midsized Firms to Work For, a ranking based entirely on consultant feedback on culture, leadership,...