Airship vs Attentive

Airship Named in 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs

Airship, a mobile-first customer experience company, announced its inclusion in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs for the second consecutive year. The recognition highlights Airship's Experience Platform, which has also been cited six times in Gartner's Market Guide for Mobile Marketing Platforms. CEO Brett Caine attributes this to the company's focus on AI-driven customer experiences and measurable business outcomes. Airship recently launched Airship Decisioning AI, which enables in-the-moment decisions based on natural language input and context. The platform continues to advance agent-to-agent standards, real-time performance monitoring, and data warehouse interoperability. This recognition positions Airship among leading providers in the multichannel marketing hub space.

• Airship was named in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs for the second consecutive year.
• Airship's Experience Platform has been recognized six times in the Gartner Market Guide for Mobile Marketing Platforms.
• Airship launched Airship Decisioning AI, enabling real-time decisions based on natural language input and context.

Attentive Releases New AI Pro and AI Reporting Functionality

Attentive has released new AI Pro and AI Reporting functionality, helping brands turn customer signals into higher-value engagement. This is a product launch announcement.

Attentive Launches AI Pro Lifecycle Intelligence and Reporting Tools

Attentive, the omnichannel marketing platform for retailers and e-commerce brands, announced the next generation of its agentic AI marketing solutions with Lifecycle Intelligence within Attentive AI Pro. This includes Product Affinity (GA), RFM and Customer LTV (beta) to help marketers understand customer behavior and value. Additionally, Attentive introduced Reporting Agent and Model Context Protocol (MCP) capabilities in beta, enabling conversational reporting and secure connections to external AI tools like ChatGPT and Claude. Early results include Frye reporting a 13% revenue lift and Flag & Anthem achieving a 28% lift in identified shoppers, 7% more incremental sign-ups, and a 20% increase in abandonment journey revenue.

• Attentive released Lifecycle Intelligence with Product Affinity (GA), RFM (beta), and Customer LTV (beta) within AI Pro.
• Reporting Agent and Model Context Protocol (MCP) are available in beta, connecting to 70+ external AI tools.
• Frye reported a 13% overall revenue lift using Attentive AI Pro.

Attentive VP Jema Birkmeyer Discusses AI's Role in Lifecycle Marketing

In a MarTech Series interview, Jema Birkmeyer, VP of Strategic Accounts at Attentive, discusses the evolving landscape of lifecycle marketing as AI and agentic AI take on more campaign decisions. She highlights a shift from rule-based marketing to direction-setting, where AI handles millions of real-time decisions about audience, messaging, timing, and channel, allowing marketers to focus on strategy and creativity. Birkmeyer emphasizes the need to balance short-term conversions with long-term customer value, noting that 65% of shoppers are open to more relevant messages, while 80% ignore irrelevant ones. She discusses the changing role of segmentation, the importance of deliberate testing for creative and strategy, and the risk of brands losing relevance through over-automation. The interview underscores that AI enhances but does not replace the need for human insight and creativity in building lasting customer relationships.

• Jema Birkmeyer is VP of Strategic Accounts at Attentive.
• Attentive is an omnichannel marketing platform for SMS, email, RCS, and push.
• 65% of shoppers are open to more messages if relevant; 80% ignore irrelevant messages.