AGOP

Data Provider / Broker · AdTech Vendor · vs · AdTech Vendor · Data Provider / Broker

AGF Videoforschung vs OpenAP

Structured technology and market comparison · 2026

Direct Feature Comparison

AGF Videoforschung · vs · OpenAP
Market Cluster / Sector
AGF VideoforschungData Provider / Broker · AdTech Vendor
OpenAPAdTech Vendor · Data Provider / Broker
Platform Focus
AGF Videoforschung

German video audience measurement and planning data provider.

OpenAP

Cross-publisher TV advertising identity, activation and measurement platform.

Company Size
AGF Videoforschung10–49 employees
OpenAP10–49 employees
Headquarters
AGF VideoforschungDE
OpenAPUS
Year Founded
AGF Videoforschung2017
OpenAP2017

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Comparison Analysis

What is the main difference between AGF Videoforschung and OpenAP?

When comparing AGF Videoforschung and OpenAP, both platforms operate within the Measurement & Analytics Platform, Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. AGF Videoforschung is positioned as German video audience measurement and planning data provider, whereas OpenAP focuses on Cross-publisher TV advertising identity, activation and measurement platform. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to AGF Videoforschung and OpenAP?

When evaluating AGF Videoforschung and OpenAP, enterprise buyers also consider other platforms in Measurement & Analytics Platform, Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of AGF Videoforschung and OpenAP compare?

AGF Videoforschung is headquartered in DE (founded in 2017) with 10–49 employees. OpenAP is based in US (founded in 2017) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: AGF Videoforschung vs OpenAP

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

AG

AGF Videoforschung

Recent Signals

  • ·DWDLAudience Measurement

    Streaming boosts 'Babylon Berlin', 'Sommerhaus', 'Love Island'

    The AGF's September convergence ranking reveals significant streaming lifts for TV programs. 'Babylon Berlin' led with 1.21 million additional streaming viewers for its first episode, bringing the convergent total to 4.05 million. Reality formats saw even larger percentage gains: RTL's 'Sommerhaus der Stars' more than doubled its audience via streaming, and RTLzwei's 'Love Island VIP' saw its viewership more than triple for some episodes. Among 14-49 year olds, 'Sommerhaus' saw a fourfold increase, while 'Love Island VIP' saw up to a sixfold increase. The ARD documentary 'September' also gained 804,000 streaming viewers on top of 3.16 million linear viewers. Notably, a UEFA Champions League match on DAZN was measured convergently for the first time, reaching 725,000 viewers.

    • AGF convergence ranking for September shows 'Babylon Berlin' leading with 4.05 million convergent viewers for its first episode.
    • RTL's 'Sommerhaus der Stars' more than doubled its audience via streaming, averaging 1.98 million convergent viewers.
    • RTLzwei's 'Love Island VIP' saw viewership triple or more for some episodes, with 560,000 streaming viewers vs. 230,000 linear for episode 3.
  • ·DWDLTV Ratings / Broadcasting

    Masked Singer Ratings Slightly Up Before Finale

    The German TV show 'The Masked Singer' on ProSieben continues to underperform, with ratings slightly increasing one week before the finale. On the evening of October 14, 2026, only 850,000 viewers watched the show, including 190,000 in the 14-49 demographic, resulting in a 7.1% market share. In comparison, 'Galileo' on the same network had 170,000 young viewers. The most successful broadcaster for younger audiences that evening was Sat.1 with 'Promi Big Brother', attracting 390,000 viewers in the 14-49 group (12.3% market share). RTL's 'Mario Barth deckt auf' attracted 290,000 younger viewers (9.3%), while 'Stern TV' achieved 13.2% market share in the target demographic. ProSieben's prime time performance remains weak.

    • 'The Masked Singer' on ProSieben had 850,000 total viewers and 190,000 in the 14-49 demographic on October 14, 2026.
    • The show achieved only a 7.1% market share in the 14-49 target group.
    • Sat.1's 'Promi Big Brother' was the most successful show among younger audiences with 390,000 viewers in the 14-49 group (12.3% market share).
  • ·DWDLTV Ratings

    ZDF Crime Drama Tops 7M Viewers, ARD Strong with Young Audiences

    On October 5, 2026, the ZDF crime drama 'Nord Nord Mord' drew 7.07 million viewers, making it the most-watched program of the day with a 31.4% market share. The ARD's 'Tagesschau' followed with 4.12 million viewers. Among viewers aged 14-49, ARD performed strongly with 'Hirschhausen und der Darm' (10.3% share) and 'Die Tricks von dm und Rossmann' (12.2% share), outpacing ZDF's crime drama (9.0% share). The data comes from AGF Videoforschung.

    • ZDF's 'Nord Nord Mord' attracted 7.07 million viewers on October 5, 2026, achieving a 31.4% market share.
    • ARD's 'Tagesschau' reached 4.12 million viewers, ranking second for the day.
    • Among viewers aged 14-49, ARD's 'Hirschhausen und der Darm' achieved a 10.3% market share, outperforming the ZDF crime drama's 9.0%.
OP

OpenAP

Recent Signals

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners AGF Videoforschung and OpenAP share across the market ecosystem.