Data Provider / Broker · AdTech Vendor · vs · AdTech Vendor · Data Provider / Broker
AGF Videoforschung vs all eyes on screens
Structured technology and market comparison · 2026
Direct Feature Comparison
AGF Videoforschung · vs · all eyes on screensGerman video audience measurement and planning data provider.
TV and cross-screen measurement, planning, and activation software.
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Comparison Analysis
What is the main difference between AGF Videoforschung and all eyes on screens?
When comparing AGF Videoforschung and all eyes on screens, both platforms operate within the Measurement & Analytics Platform, Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. AGF Videoforschung is positioned as German video audience measurement and planning data provider, whereas all eyes on screens focuses on TV and cross-screen measurement, planning, and activation software. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to AGF Videoforschung and all eyes on screens?
When evaluating AGF Videoforschung and all eyes on screens, enterprise buyers also consider other platforms in Measurement & Analytics Platform, Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of AGF Videoforschung and all eyes on screens compare?
AGF Videoforschung is headquartered in DE (founded in 2017) with 10–49 employees. all eyes on screens is based in HR (founded in 2012) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: AGF Videoforschung vs all eyes on screens
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
AGF Videoforschung
Recent Signals
- ·DWDLAudience Measurement
Streaming boosts 'Babylon Berlin', 'Sommerhaus', 'Love Island'
The AGF's September convergence ranking reveals significant streaming lifts for TV programs. 'Babylon Berlin' led with 1.21 million additional streaming viewers for its first episode, bringing the convergent total to 4.05 million. Reality formats saw even larger percentage gains: RTL's 'Sommerhaus der Stars' more than doubled its audience via streaming, and RTLzwei's 'Love Island VIP' saw its viewership more than triple for some episodes. Among 14-49 year olds, 'Sommerhaus' saw a fourfold increase, while 'Love Island VIP' saw up to a sixfold increase. The ARD documentary 'September' also gained 804,000 streaming viewers on top of 3.16 million linear viewers. Notably, a UEFA Champions League match on DAZN was measured convergently for the first time, reaching 725,000 viewers.
- AGF convergence ranking for September shows 'Babylon Berlin' leading with 4.05 million convergent viewers for its first episode.
- RTL's 'Sommerhaus der Stars' more than doubled its audience via streaming, averaging 1.98 million convergent viewers.
- RTLzwei's 'Love Island VIP' saw viewership triple or more for some episodes, with 560,000 streaming viewers vs. 230,000 linear for episode 3.
- ·DWDLTV Ratings / Broadcasting
Masked Singer Ratings Slightly Up Before Finale
The German TV show 'The Masked Singer' on ProSieben continues to underperform, with ratings slightly increasing one week before the finale. On the evening of October 14, 2026, only 850,000 viewers watched the show, including 190,000 in the 14-49 demographic, resulting in a 7.1% market share. In comparison, 'Galileo' on the same network had 170,000 young viewers. The most successful broadcaster for younger audiences that evening was Sat.1 with 'Promi Big Brother', attracting 390,000 viewers in the 14-49 group (12.3% market share). RTL's 'Mario Barth deckt auf' attracted 290,000 younger viewers (9.3%), while 'Stern TV' achieved 13.2% market share in the target demographic. ProSieben's prime time performance remains weak.
- 'The Masked Singer' on ProSieben had 850,000 total viewers and 190,000 in the 14-49 demographic on October 14, 2026.
- The show achieved only a 7.1% market share in the 14-49 target group.
- Sat.1's 'Promi Big Brother' was the most successful show among younger audiences with 390,000 viewers in the 14-49 group (12.3% market share).
- ·DWDLTV Ratings
ZDF Crime Drama Tops 7M Viewers, ARD Strong with Young Audiences
On October 5, 2026, the ZDF crime drama 'Nord Nord Mord' drew 7.07 million viewers, making it the most-watched program of the day with a 31.4% market share. The ARD's 'Tagesschau' followed with 4.12 million viewers. Among viewers aged 14-49, ARD performed strongly with 'Hirschhausen und der Darm' (10.3% share) and 'Die Tricks von dm und Rossmann' (12.2% share), outpacing ZDF's crime drama (9.0% share). The data comes from AGF Videoforschung.
- ZDF's 'Nord Nord Mord' attracted 7.07 million viewers on October 5, 2026, achieving a 31.4% market share.
- ARD's 'Tagesschau' reached 4.12 million viewers, ranking second for the day.
- Among viewers aged 14-49, ARD's 'Hirschhausen und der Darm' achieved a 10.3% market share, outperforming the ZDF crime drama's 9.0%.
all eyes on screens
Recent Signals
- ·DWDLTV Advertising
Viel hilft viel: McDonald's flutet die Werbeblöcke - DWDL.de
According to All Eyes On Screens data, McDonald's became the most visible brand in German TV advertising during the week of August 31 to September 6, 2026, airing a record 3,305 spots and achieving a gross reach of 956 XRP, ranking first. The fast-food chain's strategy favored smaller niche channels, including Comedy Central (11.9% of spots), Nick (8.7%), Sport1 (8.1%), and TLC (7.8%), before reaching larger broadcasters like ProSieben (7.8%). In contrast, Zalando aired 579 spots on larger channels from Ad Alliance and Seven.One Media, including RTL during DFB-Pokal coverage, achieving 474 XRP and ranking sixth. Amazon and Kaufland followed with 773 and 702 XRP, respectively, while Vinted dropped to fourth. Burger King also entered the top 25 with 842 spots, primarily on MTV, RTL, and Comedy Central.
- McDonald's aired 3,305 TV spots in Germany during the last week, a record for the company in 2026.
- McDonald's achieved a gross reach of 956 XRP, ranking first in German TV ad charts.
- Comedy Central received 11.9% of McDonald's spots, the highest share among channels.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners AGF Videoforschung and all eyes on screens share across the market ecosystem.
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