Demand-Side Programmatic Media Buying
Affle vs Infillion
Structured technology and market comparison · 2026
Direct Feature Comparison
Affle · vs · Infillion| Attribute | AFAffle | INInfillion |
|---|---|---|
| Market Cluster / Sector | Demand-Side Programmatic Media Buying | Demand-Side Programmatic Media Buying |
| Business Model / Role | AdTech Vendor · Data Provider / Broker | AdTech Vendor · Data Provider / Broker |
| Platform Focus | Mobile-first performance adtech platform for user acquisition and conversion. | Composable adtech platform for omnichannel media, data and creative. |
| Company Size | 501–1,000 employees | 501–1,000 employees |
| Headquarters | India | United States |
| Year Founded | 2005 | 2007 |
| Dossier & Alternatives |
Analyze all overlapping signals and tech stacks for Affle and Infillion
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Comparison Analysis
What is the main difference between Affle and Infillion?
When comparing Affle and Infillion, both platforms operate within the Demand-Side Platform (DSP), In-App, and AdTech Vendor ecosystem. Affle is positioned as Mobile-first performance adtech platform for user acquisition and conversion, whereas Infillion focuses on Composable adtech platform for omnichannel media, data and creative. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Affle and Infillion?
When evaluating Affle and Infillion, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Affle and Infillion compare?
Affle is headquartered in India (founded in 2005) with 501–1,000 employees. Infillion is based in United States (founded in 2007) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Affle vs Infillion
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Affle
Recent Signals
- ·PerionM&A & Corporate Finance
Affle Acquires Perion For $420 Million, Because ‘Synergies’
India-based mobile ad tech company Affle has agreed to acquire Perion for $420 million in cash. Under the agreement, Perion will operate as a wholly owned subsidiary led by current CEO Tal Jacobson, bringing the combined entity to over 1,000 employees. The transaction is expected to close in early 2027.
- Affle agreed to acquire Perion for $420 million in cash, announced on November 2, 2026.
- Perion will operate as a wholly owned subsidiary of Affle, keeping all roughly 500 employees and CEO Tal Jacobson.
- The transaction brings the combined company headcount to just over 1,000 people.
- ·AdExchangerM&A
Affle to Acquire Perion for $420M
India-based Affle, a performance marketing firm, is acquiring Perion, an adtech company focused on CTV, DOOH, and retail media, for $420 million in an all-cash deal, implying a 34.5% premium over Perion's Oct. 30 closing price. Excluding Perion's $228 million in cash and investments, the effective purchase price is about $192 million, roughly 3.7x Perion's projected adjusted EBITDA of $51-53 million for this year. The acquisition, expected to close next year, will make Perion a wholly owned subsidiary of Affle's Israeli unit, Affle 3iL Ltd, and delist from Nasdaq and Tel Aviv exchanges. Perion's CEO Tal Jacobson will remain. The combined entity will offer a full-funnel approach, merging Affle's lower-funnel mobile performance with Perion's upper-funnel brand capabilities, enabling outcomes like 'CTV-to-cart'. The deal, advised by LUMA Partners, is backed by debt from Citibank and requires shareholder and U.S. antitrust approval.
- Affle acquires Perion for $420 million in cash, a 34.5% premium.
- Effective purchase price is ~$192 million after subtracting Perion's $228 million cash.
- Deal expected to close next year, pending shareholder and U.S. antitrust approval.
- ·ExchangeWireM&A
Affle to Acquire Perion for $420M; DoorDash Offers $17B for Instacart
In a major consolidation move, Affle has agreed to acquire Perion Network in an all-cash deal valued at approximately $420 million, extending Affle's reach into connected TV and retail media. The transaction, announced on November 1, 2026, will pay Perion shareholders $11.70 per share, a 34.5% premium. Meanwhile, DoorDash has made a $17 billion offer for Instacart, aiming to combine its logistics with Instacart's software to strengthen grocery delivery and advertising capabilities. The deal is subject to shareholder and regulatory approvals. Additionally, Alphabet's shares fell 13% after Q3 results showed lower-than-expected search revenue and a negative cash flow of $9.1 billion, amid rising AI-related capital expenditures and concerns over AI-driven changes in search monetization.
- Affle agrees to acquire Perion Network for approximately $420 million in an all-cash deal.
- DoorDash makes a $17 billion offer for Instacart, subject to shareholder and regulatory approval.
- Alphabet's shares fell 13%, erasing $500 billion in market value after Q3 earnings.
Infillion
Recent Signals
- ·InfillionProduct & Platform Launch
The Election Is Over. Influence Season Is Just Beginning.
Infillion announced the availability of Atlas Influence Targeting audiences, designed for public affairs marketers to reach policymakers, staffers, and influencers in the post-election period. The solution includes Atlas Basic, which targets individual policymakers and their first- and second-degree connections, and Power Players, which reaches state-level political operators. Committee audiences will be available starting in January 2027 once assignments are announced. The offering leverages Infillion's platform, including the Infillion Brain for optimization, to help buyers influence legislation and policy debates.
- Infillion launches Atlas Influence Targeting for public affairs advertising.
- Atlas Basic targets individual policymakers and their first- and second-degree connections.
- Power Players audiences reach hundreds of thousands of verified state-level political operators.
- ·techcrunchM&A
Foursquare co-founder says equity holders saw no returns from acquisition
Foursquare co-founder Dennis Crowley said investors saw no returns from the company's acquisition by Infillion last month. Crowley expressed disappointment, noting that despite over $100 million in annual revenue after pivoting to enterprise services, neither preferred nor common stockholders received any value. He attributed the outcome to management transitions, including the hiring of a banker as CEO in 2021. Foursquare had raised over $411 million in funding, according to PitchBook, and shut down its consumer app in 2024.
- Foursquare was acquired by Infillion last month (September 2026) at an undisclosed value.
- Co-founder Dennis Crowley said equity holders saw no returns from the acquisition.
- Foursquare raised over $411 million in funding, according to PitchBook.
- ·InfillionProduct & Platform Launch
Just Browsing, Thanks!
Infillion highlighted the capabilities of its Infinite Video solution, contrasting deterministic real-world intelligence with probabilistic behavioral targeting in digital video and CTV. Infinite Video integrates Infillion Catalina purchase data, Foursquare and Gimbal location intelligence, and zero-party streaming surveys to target audiences and provide closed-loop attribution. With digital video commanding 60% of total U.S. TV and video ad spend at $81.9 billion, the platform connects media delivery directly to store visits and incremental sales lift.
- Digital video accounts for 60% of total U.S. TV and video ad spend, representing $81.9 billion in 2026.
- Infillion Catalina provides purchase data covering 420 million shopper IDs and over 10 billion transactions via direct retail POS integrations.
- The integration of acquired Foursquare assets adds 16 billion human-verified check-ins and intelligence on over 100 million points of interest worldwide, complementing Gimbal location data.
Compare their exact ecosystem overlaps.
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