AdTech Vendor · vs · AdTech Vendor

AFFL

Affle vs Fluent

Structured technology and market comparison · 2026

Direct Feature Comparison

Affle · vs · Fluent
Primary Market / Role
AffleAdTech Vendor
FluentAdTech Vendor
Platform Focus
Affle

Mobile-first performance adtech platform for user acquisition and conversion.

Fluent

Commerce media platform linking advertisers with high-intent customer moments.

Company Size
Affle501–1,000 employees
Fluent201–500 employees
Headquarters
AffleIN
FluentUS
Year Founded
Affle2005
Fluent2010

Analyze all overlapping signals and tech stacks for Affle and Fluent

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Comparison Analysis

What is the main difference between Affle and Fluent?

When comparing Affle and Fluent, both platforms operate within the Demand-Side Platform (DSP), In-App, and Native & Contextual Ads ecosystem. Affle is positioned as Mobile-first performance adtech platform for user acquisition and conversion, whereas Fluent focuses on Commerce media platform linking advertisers with high-intent customer moments. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Affle and Fluent?

When evaluating Affle and Fluent, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Affle vs Fluent

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

AF

Affle

Recent Signals

No recent market signals documented for Affle in the current tracking window.

FL

Fluent

Recent Signals

  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for Fluent (2026-08-13)

    Fluent, Inc. reported its financial results for the second quarter ended June 30, 2026, generating revenue of $48.45 million, up 8% year-over-year from $44.71 million. Growth was driven by Commerce Media Solutions, which expanded 90% YoY to $30.55 million (representing ~63% of consolidated revenue), offsetting continued declines in Owned & Operated properties and the divestiture of its Call Solutions unit (Winopoly) in January 2026. Gross profit increased 36% to $14.01 million, while net loss narrowed to $6.18 million from $7.22 million in Q2 2025. Despite operational improvements, management reiterated a going concern qualification due to uncommitted credit line terms with Bay View Funding and tight liquidity reserves of $7.59 million in total cash and restricted cash.

    • Q2 2026 revenue increased 8% YoY to $48.45M, with Commerce Media Solutions surging 90% to $30.55M, representing 63% of total revenue.
    • Gross profit rose 36% YoY to $14.01M (29% margin), narrowing Q2 net loss to $6.18M ($0.20 per share) compared to a net loss of $7.22M in Q2 2025.
    • Management maintained a substantial doubt going concern disclosure related to reliance on an uncommitted $30M accounts receivable financing facility with Bay View Funding.
  • ·Fluent

    Fluent Named to Crain’s New York Business 2026 Best Places to Work

    Fluent, Inc. has been named to Crain’s New York Business 2026 Best Places to Work list, and has appointed Jeanniey Walden as Chief Marketing Officer.

  • ·Fluent

    Fluent Names Jeanniey Walden Chief Marketing Officer

    Fluent, Inc. announced the appointment of Jeanniey Walden as Chief Marketing Officer, effective September 8, 2026.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Affle and Fluent share across the market ecosystem.