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Gap launches fall denim campaign starring Inde Navarrette

Gap launched a fall campaign called “Denim on your own” that pairs actor Inde Navarrette with singer-songwriter Malcolm Todd. The spot, directed by Tanu Muiño with creative direction by Gap’s Calvin Leung, features Todd’s cover of Robyn’s “Dancing on My Own” and was rolled out across Gap’s digital and social channels, email, stores and out-of-home placements (including billboards in Times Square and on Sunset Boulevard). Paid media elements will run on major social/video platforms and via creator partnerships. The campaign highlights Gap’s continued focus on music-and-movement-driven marketing and follows recent celebrity collaborations that have helped revive Gen Z relevance and improved comparable sales.

• Gap launched a fall campaign titled “Denim on your own” starring Inde Navarrette and Malcolm Todd.
• Malcolm Todd recorded a cover of Robyn’s “Dancing on My Own” specifically for the campaign.
• The campaign rolled out across Gap’s digital and social channels, email, in-store, out-of-home (including Times Square and Sunset Boulevard billboards) and includes paid media and creator partnerships.

Express launches Y2K-inspired 'Too Easy' campaign

Express launched a fall marketing campaign titled "Too Easy to Look This Good," starring musician Tinashe and NFL player Tee Higgins. A 30-second hero video—directed by Colin Tilley, choreographed by JaQuel Knight and produced by London Alley—spotlights a Y2K-inspired denim-led collection and will run across streaming video, digital, social, print, in-store and online channels. The effort builds on Express’s "Dress to Express" brand platform (launched February 2025) and uses a social-first creator community called The Expressionists to extend the campaign. Chief Marketing Officer Joe Berean framed the push as part of the retailer’s brand-rebuilding strategy following its April 2024 Chapter 11 and subsequent acquisition by a Phoenix Retail joint venture.

• Express launched the fall campaign 'Too Easy to Look This Good' featuring Tinashe and Tee Higgins.
• A 30-second hero video was directed by Colin Tilley, choreographed by JaQuel Knight, and produced by London Alley.
• The campaign will run across streaming video, digital, social, print, in-store and online channels.