Advision vs Vistar Media

Digital signage for airports: how screens turn the highest-dwell audience into revenue

New article published on Advision News Monitor discussing how digital signage in airports helps convert high-dwell-time audiences into revenue opportunities.

German TV Ad Revenues Fall Sharply in July

HORIZONT reports that the German TV advertising market cooled in July after a World Cup-driven short-term peak. An exclusive Advision analysis for HORIZONT shows that TV sales houses (Vermarkter) saw their advertising revenues decline markedly. The article states companies spent roughly €934 million gross on TV ads in Germany in July. The piece highlights how strongly individual TV vendors were affected and which companies reduced their spending.

• HORIZONT published the article by Marco Saal on 2026-08-30.
• An exclusive Advision analysis was produced for HORIZONT.
• German companies spent approximately €934 million (gross) on TV advertising in July.

Digital signage for car dealerships: how showroom screens shorten the sale

New article from Advision on digital signage for car dealerships, plus a new guide on selecting a digital signage player (hardware, OS).

DOOH Store Locator Position Study Shows Top and Bottom Perform

A study by Vistar Media, Omnicom Media, and Annalect examined the optimal placement of store locator information in dynamic DOOH creatives. Testing 7,200 participants in the Netherlands, the study found that placing the store locator at the top of the creative increased purchase intent by 20%, while bottom placement boosted visit intent by 9%. The middle position underperformed on both metrics. Category-specific results showed significant lifts for retailers and confectionery brands. The study also highlighted the importance of design elements like pin icons and contrast, and cautioned against prominent retailer branding that could reduce brand recall for advertisers.

• Vistar Media, Omnicom Media, and Annalect conducted a study with 7,200 participants in the Netherlands from February to April 2026.
• Top placement of store locator in DOOH creative increased purchase intent by 20%.
• Bottom placement increased visit intent by 9% across all categories.

Vistar Media Expands Operations in Japan to Drive Programmatic OOH Growth

Vistar Media announces expansion of operations in Japan to drive programmatic OOH growth, as featured in the latest news roundup.

Live-Geofencing Extends 3D DOOH Campaign to Reddit

A German case study describes how met[ads] used time-precise "live geofencing" to extend a 3D digital out-of-home (DOOH) campaign for the Nothing Phone (4a) Pro into Reddit. Mobile devices detected within the sightline during the roughly ten seconds a 3D spot played were grouped (with user opt-in) into a Custom Audience and retargeted on Reddit. The campaign ran on high-profile DOOH sites in Berlin (Kudamm) and Hamburg (The Whale). Measurement reported strong lifts: 3D DOOH raised ad recall by 266%, and among people retargeted on Reddit recall rose 348% (exposed n=2,730; control n=3,092). The article argues that time-precise DOOH-to-digital retargeting increases the probability of true sight contact versus traditional geofencing and can convert ephemeral outdoor attention into addressable demand.

• met[ads] used live geofencing to extend a 3D DOOH campaign into Reddit for the Nothing Phone (4a) Pro.
• Time-precise mobile-device marking occurred during roughly ten seconds while the 3D spot played to create Custom Audiences for Reddit retargeting.
• The 3D DOOH execution ran on Berlin's Kudamm screen (April) and on "The Whale" at Hamburg Hauptbahnhof (June).