Adtraction vs impact.com

Nordic Partner Marketing: Local Micro Wins Over Macro

At a recent industry gathering in Oslo, Nordic media houses and networks discussed the future of partner marketing. Adtraction speakers argued that while macro trends (AI, platforms, cookie changes) dominate headlines, actual sales growth comes from local, meaningful partnerships — the 'micro' actions such as individual partner relationships, format tests, and local teams matching brands to partners. The article restates Adtraction's mission to help European brands grow sales predictably while enabling partners to monetise content, and reinforces a local, market-by-market approach to partner marketing.

• A networking event for Nordic media houses and networks was held in Oslo in June 2026 where partner marketing trends were discussed.
• Adtraction positions partner marketing growth as driven by local, meaningful partnerships rather than solely by AI or large macro trends.
• Adtraction describes its mission as helping brands across Europe grow sales at a predictable cost while helping partners monetise their content and traffic.

Awin, CJ, Partnerize, impact.com CEOs to Map Industry's Future

The CEOs and co-founders of Awin, CJ, Partnerize, and impact.com will join forces for a keynote at PI LIVE Europe to discuss the future of the affiliate and performance marketing industry. The discussion comes as the industry faces significant shifts driven by AI, including the rise of AI shopping agents and changing customer journeys. Recent research cited in the article shows 72% of AI platform users use AI for product research, 42% of consumers use AI tools for shopping, and Mastercard predicts one in ten will routinely use AI agents to shop by 2030. The leaders will address the need for new measurement and attribution models beyond last-click, aiming to scale the industry tenfold. The keynote will be moderated by Jennifer Goodwin.

• Awin, CJ, Partnerize, and impact.com are participating in a joint keynote at PI LIVE Europe.
• The keynote features CEOs and co-founders Sean Sewell, Todd Crawford, Adam Ross, and Santi Pierini.
• The discussion aims to map out the future of the affiliate and performance industry.

impact.com Powers Minecraft’s First-Ever Affiliate Program and Unveils Next-Generation AI Partnership Technology

impact.com announces a new press release covering Minecraft's first-ever affiliate program and the unveiling of next-generation AI partnership technology.

impact.com Powers Minecraft Affiliate Program, Unveils AI Partnership Tech

impact.com reported Q2 progress including Minecraft selecting its platform to power Minecraft’s first-ever affiliate program, the unveiling of next-generation AI-powered partnership technology at its iPX event, and continued customer growth. The company added over 700 customers in the quarter, growing its base to more than 6,500 brands. New platform capabilities announced include AI-powered partnership assistance and autonomous agents, a public Model Context Protocol (MCP) connector, creator storefronts, improved creator discovery and faster payouts. impact.com also published benchmark research ahead of Amazon Prime Day and highlighted its industry recognitions and podcast audience growth.

• Minecraft selected impact.com to power its first-ever affiliate program.
• impact.com added more than 700 new customers in Q2, bringing its global customer community to more than 6,500 brands.
• At its iPX event, impact.com unveiled AI-powered partnership assistance and autonomous agents, a Model Context Protocol (MCP) connector, creator storefronts, social amplification features, and faster creator payouts.