Adthena vs OtterlyAI

Adthena shortlisted at the Search ‘n Stuff Awards 2026

Adthena has been shortlisted at the Search ‘n Stuff Awards 2026, and its AI Overview Dashboard won at the Global Search Awards 2026.

OpenAI launches product carousels in ChatGPT ads

OpenAI has added a product-carousel ad format to ChatGPT that displays multiple products in a single placement at the bottom of user conversations, built from retailers' product feeds. While carousels currently surface items from a single retailer, the system supports showing multiple retailers side-by-side. OpenAI's ad platform automatically determines whether to serve a single-product ad or a carousel. Separately, an AppsFlyer integration lets roughly 40 brands (including Grubhub) attribute app installs, in-app purchases, and subscriptions to ChatGPT ads, though it does not measure incrementality. The rollout follows automation that enables retailers to bulk-create product-feed campaigns and includes guidance ahead of Q4 holiday spending. Together these moves create basic infrastructure for performance advertising on ChatGPT, even as advertiser control, measurement depth and scale remain open; reported ad-revenue targets include $2.5 billion for 2026 and $100+ billion by 2030.

• OpenAI launched a product-carousel ad format in ChatGPT that appears at the bottom of conversations and expands from single-product ads.
• Carousels and single-product ads are generated from retailers' product feeds; carousels currently show items from one retailer but the system can support multiple retailers side-by-side.
• OpenAI's ad platform decides whether to serve a single-product ad or a carousel rather than advertisers selecting the format.

5 Agent Analytics Use Cases for Marketing Teams

A few months ago we launched Agent Analytics as our first step towards end-to-end AI search tracking in OtterlyAI. The launch post explained why we built it: AI crawlers do not execute JavaScript, so GA4 and every other script-based analytics tool is blind to them, and the only place they leave a trace is your […]

Getfluence and OtterlyAI Partner to Turn AI Search Visibility into Editorial Action

Getfluence, a French media network, and OtterlyAI, an Austrian AI search visibility platform, announced a partnership to help brands improve their presence in AI-generated answers. OtterlyAI tracks brand mentions and citations across AI search engines like ChatGPT, Gemini, and Google AI Overviews, identifying the sources that influence answers. Getfluence leverages its media network and editorial expertise to help brands publish content in authoritative outlets. The partnership connects measurement with targeted editorial activation, enabling marketing teams to move from diagnosis to action. It addresses the growing importance of off-site authority in Generative Engine Optimization, supported by an OtterlyAI report based on 5.85 million citations.

• Getfluence and OtterlyAI announced a strategic partnership.
• OtterlyAI tracks AI search visibility across platforms like ChatGPT, Gemini, and Google AI Overviews.
• Getfluence provides editorial placement services.

OtterlyAI Launches Agent Analytics

OtterlyAI announced Agent Analytics, a new feature that reads website server logs to surface every AI agent and crawler visiting a site, which pages they access, and how that activity links to visibility in AI-generated answers. The feature identifies agent types (on-demand fetchers, search index crawlers, AI training scrapers), shows agent visits and trends, and integrates via Cloudflare Worker, WordPress plugin, Netlify Edge Function, webhooks or uploaded log files. OtterlyAI says Agent Analytics is GDPR-compliant, processes no personally identifiable data, has been rolled out to early customers (50+ websites), and will add content intelligence, crawl-to-citation conversion rates, and deeper funnel tracking later this quarter.

• OtterlyAI announced a new feature called Agent Analytics that reads server log data to show every AI agent and crawler visiting a website.
• Agent Analytics identifies agent visits over time and catalogs agents (examples: ChatGPT-User, Claude-Bot, Perplexity-User, Google-Agent) and their most-crawled URLs.
• Each agent is categorized as an on-demand AI fetcher, search index crawler, or AI training scraper to help interpret crawl volumes.