Adthena
Enterprise search intelligence software for paid, organic and AI search.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adthena Ltd
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- WeWork, 30 Churchill Place, London, E14 5RE, GB
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- adthena.com
What Adthena does
Adthena operates a B2B SaaS model centred on proprietary search market intelligence. It collects and structures large-scale paid and organic search signals, packages them into analytical workflows and automation tools, and sells access to enterprise customers that need competitive visibility, bid control, brand protection and AI search monitoring. Value is created by reducing wasted search spend, improving decision speed and revealing competitor actions that are not visible in standard keyword-level tools.
Category differentiation
Adthena is not a search engine, media agency or DSP. It is a B2B search intelligence and analytics software provider focused on paid search, SEO/GEO visibility and competitive monitoring.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adthena is a UK-based B2B software company providing search intelligence and competitive analytics for enterprise advertisers, in-house marketing teams and agencies. Its platform aggregates large-scale paid and organic search data to give users market-wide visibility into competitor behaviour, brand protection issues, bid dynamics and performance opportunities across traditional search and emerging AI search environments. The company monetises through enterprise SaaS subscriptions, typically sold on annual contracts with pricing shaped by search coverage, geography, reporting scope and customer media spend. Its products are used by organisations managing significant paid search and SEO programmes that need competitive monitoring, bid optimisation, infringement detection and reporting rather than a consumer-facing search product.
Business model & monetisation
Primarily enterprise SaaS subscription revenue from annual contracts. Pricing is customised by monitored search universe, geographies, reporting needs and customer search spend; higher-spend advertisers and agencies likely pay larger licence fees. Monetisation is software-led rather than media margin-based, with possible upsell across modules such as competitive intelligence, brand optimisation, AI search monitoring and infringement takedown workflows.
- Enterprise platform licences
- Software Subscription
- Competitive intelligence modules
- Software Subscription
- Brand protection and infringement takedown workflows
- Software Subscription
- AI search monitoring products
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Adthena shortlisted at the Search ‘n Stuff Awards 2026
Recorded impact score: 2/5
Adthena has been shortlisted at the Search ‘n Stuff Awards 2026, and its AI Overview Dashboard won at the Global Search Awards 2026.
OpenAI launches product carousels in ChatGPT ads
Conversational Ads / Shoppable Commerce · Recorded impact score: 4/5
OpenAI has added a product-carousel ad format to ChatGPT that displays multiple products in a single placement at the bottom of user conversations, built from retailers' product feeds. While carousels currently surface items from a single retailer, the system supports showing multiple retailers side-by-side. OpenAI's ad platform automatically determines whether to serve a single-product ad or a carousel. Separately, an AppsFlyer integration lets roughly 40 brands (including Grubhub) attribute app installs, in-app purchases, and subscriptions to ChatGPT ads, though it does not measure incrementality. The rollout follows automation that enables retailers to bulk-create product-feed campaigns and includes guidance ahead of Q4 holiday spending. Together these moves create basic infrastructure for performance advertising on ChatGPT, even as advertiser control, measurement depth and scale remain open; reported ad-revenue targets include $2.5 billion for 2026 and $100+ billion by 2030.
- OpenAI launched a product-carousel ad format in ChatGPT that appears at the bottom of conversations and expands from single-product ads.
- Carousels and single-product ads are generated from retailers' product feeds; carousels currently show items from one retailer but the system can support multiple retailers side-by-side.
Explore company relationships
Questions about Adthena
What is Adthena?
Adthena is a B2B search intelligence software platform that helps brands and agencies analyse competitor activity, optimise paid search and monitor AI search visibility.
Who uses Adthena?
Its users are enterprise advertisers, in-house marketing teams, paid search and SEO specialists, agencies, and brand protection teams managing significant search programmes.
How does Adthena make money?
It makes money through customised enterprise SaaS subscriptions, typically sold on annual contracts based on scope, geography and search spend.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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