Adthena

OpenAI launches product carousels in ChatGPT ads

OpenAI has added a product-carousel ad format to ChatGPT that displays multiple products in a single placement at the bottom of user conversations, built from retailers' product feeds. While carousels currently surface items from a single retailer, the system supports showing multiple retailers side-by-side. OpenAI's ad platform automatically determines whether to serve a single-product ad or a carousel. Separately, an AppsFlyer integration lets roughly 40 brands (including Grubhub) attribute app installs, in-app purchases, and subscriptions to ChatGPT ads, though it does not measure incrementality. The rollout follows automation that enables retailers to bulk-create product-feed campaigns and includes guidance ahead of Q4 holiday spending. Together these moves create basic infrastructure for performance advertising on ChatGPT, even as advertiser control, measurement depth and scale remain open; reported ad-revenue targets include $2.5 billion for 2026 and $100+ billion by 2030.

OpenAI Expands Ads Manager to U.K., Adds CPC

OpenAI has expanded its self-serve ads manager to the U.K. in beta, making the market the fifth with access after the U.S., Canada, Australia and New Zealand. U.K. advertisers in approved categories can register, add payment details, set budgets and bids, upload creatives, launch and manage campaigns, and view performance in the portal. OpenAI also added cost‑per‑click (CPC) buying to the platform, joining existing CPM and CPA options. Industry analysts note the move will rapidly grow demand but that scaling supply in the U.K. could be constrained by a more restrictive regulatory environment. The expansion follows a recent U.K. pilot and comes days before Cannes Lions, where OpenAI’s global head of ads is expected to meet agencies and partners.

OpenAI launches ChatGPT ads in UK, updates EU privacy policy

OpenAI has begun a UK pilot for ChatGPT advertising while updating its EU ads policy (added June 2) to require explicit user opt-in and to rely on consent — not legitimate interest — as the legal basis for processing personal data. Consenting users may receive personalized ads informed by past chats, memory, ad history and advertiser-provided data; non-consenting users will receive contextual, generic ads based on limited information such as conversation context, location and time. The UK rollout currently follows the US playbook: inventory is initially sold via OpenAI sales reps and the self-serve Ads Manager remains US-only (US advertisers can buy UK inventory through it). OpenAI executives and agency partners (including Zalando and Dentsu clients) are participating in the pilot. OpenAI projects large ad revenue growth, forecasting $2.5 billion this year and $102 billion by 2030.