Adthena

Adthena operates a B2B SaaS model centred on proprietary search market intelligence. It collects and structures large-scale paid and organic search signals, packages them into analytical workflows and automation tools, and sells access to enterprise customers that need competitive visibility, bid control, brand protection and AI search monitoring. Value is created by reducing wasted search spend, improving decision speed and revealing competitor actions that are not visible in standard keyword-level tools.

Adthena is a UK-based B2B software company providing search intelligence and competitive analytics for enterprise advertisers, in-house marketing teams and agencies. Its platform aggregates large-scale paid and organic search data to give users market-wide visibility into competitor behaviour, brand protection issues, bid dynamics and performance opportunities across traditional search and emerging AI search environments.

The company monetises through enterprise SaaS subscriptions, typically sold on annual contracts with pricing shaped by search coverage, geography, reporting scope and customer media spend. Its products are used by organisations managing significant paid search and SEO programmes that need competitive monitoring, bid optimisation, infringement detection and reporting rather than a consumer-facing search product.