Adthena vs Conductor

Adthena shortlisted at the Search ‘n Stuff Awards 2026

Adthena has been shortlisted at the Search ‘n Stuff Awards 2026, and its AI Overview Dashboard won at the Global Search Awards 2026.

OpenAI launches product carousels in ChatGPT ads

OpenAI has added a product-carousel ad format to ChatGPT that displays multiple products in a single placement at the bottom of user conversations, built from retailers' product feeds. While carousels currently surface items from a single retailer, the system supports showing multiple retailers side-by-side. OpenAI's ad platform automatically determines whether to serve a single-product ad or a carousel. Separately, an AppsFlyer integration lets roughly 40 brands (including Grubhub) attribute app installs, in-app purchases, and subscriptions to ChatGPT ads, though it does not measure incrementality. The rollout follows automation that enables retailers to bulk-create product-feed campaigns and includes guidance ahead of Q4 holiday spending. Together these moves create basic infrastructure for performance advertising on ChatGPT, even as advertiser control, measurement depth and scale remain open; reported ad-revenue targets include $2.5 billion for 2026 and $100+ billion by 2030.

• OpenAI launched a product-carousel ad format in ChatGPT that appears at the bottom of conversations and expands from single-product ads.
• Carousels and single-product ads are generated from retailers' product feeds; carousels currently show items from one retailer but the system can support multiple retailers side-by-side.
• OpenAI's ad platform decides whether to serve a single-product ad or a carousel rather than advertisers selecting the format.

Conductor Pivots to AEO, Names New CEO

Conductor, an enterprise AEO platform, announced it is making answer engine optimization (AEO) the focus of its next chapter, one year after launching Conductor AI. The company also promoted Wei Zheng from Chief Product Officer to CEO, succeeding co-founder Seth Besmertnik, who will stay on the board. In its first year, Conductor AI was adopted by hundreds of enterprises, including Charter, Airbnb, Coca-Cola, and Atlassian, leading to 12x customer growth year-over-year. Conductor extended its intelligence into the AI ecosystem via AgentStack, with agencies and platforms like Optimizely, Acquia, Havas, and Capgemini building on its technology. The company positions AEO as an evolution of SEO, not a separate discipline, and plans to unveil the next major step in its AEO product vision at its C3 event in New York on October 28.

• Conductor is making AEO the focus of its next chapter, one year after launching Conductor AI.
• Wei Zheng has been promoted from Chief Product Officer to CEO, succeeding co-founder Seth Besmertnik.
• Conductor AI achieved 12x customer growth year-over-year and tripling new-logo growth quarter-over-quarter.

Conductor Content API: Optimize Content for AEO, Anywhere

Conductor's Content API brings Conductor’s AEO & SEO content optimization capabilities into any CMS or content hub, so every team can optimize for AI and search at scale.