AdTech Vendor · Agency & Consultancy · vs · AdTech Vendor
Adswag vs Airtory
Structured technology and market comparison · 2026
Direct Feature Comparison
Adswag · vs · AirtoryAdtech and media services firm for branded content and campaign execution.
Adtech SaaS for ad serving, creative workflows and publisher monetisation.
Analyze all overlapping signals and tech stacks for Adswag and Airtory
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Adswag and Airtory?
When comparing Adswag and Airtory, both platforms operate within the Ad Server, Connected TV (CTV) & OTT, and Native & Contextual Ads ecosystem. Adswag is positioned as Adtech and media services firm for branded content and campaign execution, whereas Airtory focuses on Adtech SaaS for ad serving, creative workflows and publisher monetisation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Adswag and Airtory?
When evaluating Adswag and Airtory, enterprise buyers also consider other platforms in Ad Server, Connected TV (CTV) & OTT, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Adswag and Airtory compare?
Adswag is headquartered in NL (founded in 2020) with <10 employees. Airtory is based in US (founded in 2016) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Adswag vs Airtory
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Adswag
Recent Signals
- ·https://github.com/prebid/Prebid.js/releases.atomPlatform Release
Prebid.js 11.34.0 Released with Adswag and Geniee Adapters
This release of Prebid.js, version 11.34.0, includes core enhancements, new bid adapters, and maintenance updates. The core PRs focus on fixes to the build system, removing page-lifetime retainers of per-auction data, and a refinement to the user ID refresh logic. New features include the addition of the Adswag and Geniee Exchange (ex_geniee) bid adapters. The release also includes maintenance updates such as verifying the OpenRTB provenance carrier for the Encypher RTD provider, inheriting GVL IDs for short aliases across various bid adapters, updating the Utiq ID module to pass a category in the `ext` response, and adding a Ppcbuzz adapter. The release was authored by github-actions on September 11, 2026.
- Prebid.js 11.34.0 was released on September 11, 2026.
- New bid adapters added: Adswag and Geniee Exchange.
- Core fix: removed three page-lifetime retainers of per-auction data.
Airtory
Recent Signals
- ·AdzineBrand Lift Measurement
Silverpush Partners with Happydemics for Brand Lift Measurement
Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.
- Silverpush has partnered with Happydemics for brand lift measurement.
- Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
- Silverpush was founded in 2012 in Singapore and launched its DSP in 2014.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Adswag and Airtory share across the market ecosystem.